Groupon utilizes Sprinklr as our global enterprise solution for social content management and measurement in 47 countries. This includes basic publishing and scheduling across mainstream social networks, conversation management and engagement, and campaign (app) optimization).
Beyond the immediate social team members, Sprinklr is also used by our editorial, SEO and customer service teams.
In regards to Sprinklr's relationship to solving business challenges, the platform has made a major impact in three core areas:
- Global insights and tracking. Groupon is a hyper-local company operating at an international scale. Sprinklr has enabled us to accurately measure performance across hundreds of accounts in several difference languages in near real-time. This level of tracking has helped to discover trends early their life cycle, and make adjustments to improve our bottom line.
- Content production efficiency. Operating at a local level requires a high volume of original content. The Social Asset Manager (SAM) and customer reporting dashboards within Sprinklr have helped us identify operational efficiencies in content-sharing across all geographies.
- Customer service at scale. Being one of the largest Internet retailers in the world, customer service is a natural extension of our activity in social media channels.