Great tool but it takes a lot of time and resources to get onboarded
September 09, 2022
Great tool but it takes a lot of time and resources to get onboarded
Score 7 out of 10
Vetted Review
Verified User
Modules Used
- Modern Advertising
Overall Satisfaction with Sprinklr Modern Marketing & Advertising
The main advantage of this module is visibility on paid social media performance, with customizable, user-friendly reporting. It is challenging to onboard agencies in this category and increase the adoption of Sprinklr for paid but after a couple of months our adoption has increased significantly, particularly thanks to some POCs that we decided to run in order to prove the advantage of Sprinklr AI optimizations over Business Manager optimizations.
- Reporting capabilities
- Automated AI optimizations
- Clear, user friendly editorial calendar for paid
- Stories publishing - some features are not available, eg we cannot add some gifs, stickers, pools etc
- Too many fields to complete when publishing a new post
- Retrotagging (and also tagging) is quite time consuming
- Time saved on reporting: no need to request any reports from social media agencies anymore
- Time saved on optimisations thanks to AI optimisations available on the platform
- Increased team collaboration: local users have visibility on the best performing content across all the markets
We are also using Modern Engagement and both products combined together give us a perfect overview of paid&organic media performance.
Do you think Sprinklr Marketing delivers good value for the price?
Yes
Are you happy with Sprinklr Marketing's feature set?
Yes
Did Sprinklr Marketing live up to sales and marketing promises?
Yes
Did implementation of Sprinklr Marketing go as expected?
No
Would you buy Sprinklr Marketing again?
Yes