More social, less distance
September 01, 2022

More social, less distance

Fernando Mattos | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Content Marketing
  • Modern Engagement
  • Modern Research

Overall Satisfaction with Sprinklr Modern Marketing & Advertising

We use to schedule posts, run engagement reports and keep track of comments. We also use it to alert us of people mentioning us. The social team also generates reports from Sprinklr. We currently have 30 social accounts on Sprinklr, which helps us keep track of all. Sprinklr's scheduling function also frees our team to do other tasks.
  • Scheduling posts
  • Showing mentions
  • Providing tech support
  • Research function is difficult to learn and use
  • IGTV functionality is missing
  • No support for stories
  • Time saved scheduling posts
  • Alert for PR crisis situations
  • Easy engagement reports
Our support person is always present, meets with us biweekly and sets dashboards for us when needed. Excellent.

Do you think Sprinklr Marketing delivers good value for the price?

Yes

Are you happy with Sprinklr Marketing's feature set?

Yes

Did Sprinklr Marketing live up to sales and marketing promises?

Yes

Did implementation of Sprinklr Marketing go as expected?

I wasn't involved with the implementation phase

Would you buy Sprinklr Marketing again?

Yes

+ Scheduling posts
+ Doing engagement reports
+ Seeing mentions in a central place
+ Easy interface

- Difficult to run Research Module
- Lacks some newer functions such as IGTV

Sprinklr Marketing Feature Ratings

Approval workflows
10
Content collaboration
9
Content calendar
10
Content hub
10
Embedded CTAs
10
Content distribution
10
Content promotion
9
Content automation
10
Audience profiling and targeting
9
Closed-loop tracking and reporting
10
Content performance analytics
10
Campaign optimization dashboard
8
Competitive analytics
10