Item: StackAdapt
Rating: 10
Author: Verified User

Overall Satisfaction with StackAdapt

Use Cases and Deployment Scope

We utilize StackAdapt to execute native advertising. The platform is seamless when it comes to building out creative directly into the platform that will dynamically insert into publisher sites.

Pros and Cons

Pros

Creative building in the platform.
Contextual targeting.
Dynamic re-marketing.

Cons

Behavioral and interest targeting.
Bottom funnel marketing.
Additional publishers.

Return on Investment

Increase top funnel audience database.
Allows us to leverage to increase top funnel database to increase bottom funnel reach.
Allows us to increase sales by increasing database size.

Alternatives Considered

Basis DSP

Basis is great for display ads. StackAdapt, however, is in a completely different world when it comes to NAtie ADvertising. Typical DSPs like Basis do not come close to comparing.

StackAdapt works very well for building out top funnel audiences to leverage for remarketing with bottom funnel channels. StackAdapt has not been particularly effective for conversions and bottom funnel marketing.

StackAdapt Feature Ratings

Comments

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StackAdapt is a fantastic platform to executive native and build top-funnel audiences