- StatCounter does not lag when entering long time frames (yearly data) like some other analytics sites I've used.
- StatCounter is user friendly.
- StatCounter does not have tons of different drop down menus like other sites I've used, which I like. It has a very clean, functioning look.
- I would like to see our referral traffic ranked in order of most to least. I'm not sure if this function exists already, but if it does, I do not know how to do it.
- Maybe put the average time on site on the same chart as the visitors and page views graphs.
- I feel as though some tasks can be streamlined, but this is not just unique to statcounter but to other analytics sites I've used. But people like digging really deep into the data, but for people like me who use it for one purpose, a shorter one-stop-shop version would be nice. Like one page where everything can be seen.
- We are able to figure out which stories are read more often on our news site.
- We can see what days have the highest and lowest traffic that way we can tailor our content to better fit our audience's needs.
- StatCounter is really easy to explain to our employees. Which has helped a lot.
I have not had any issues with malfunctions when using statcounter, so that would lead me to continue using the program. I would like to see more social media measuring tools, but again, we don't use the program to dig really deep. We're just looking to figure out who is reading what articles on our website are the most liked. And it helps lead our editorial team in the right direction.
I would tell my colleague that if they're looking for a simple, easy to use analytics tool that StatCounter is the way to go. Like I said, I think that this is StatCounter's strong point. Sometimes I find myself on other analytics sites wondering what the heck I have to click to get what I want. I don't have that feeling with StatCounter.