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ACT! and Swiftpage, a perfect team for your e-mail campaings
August 26, 2015

ACT! and Swiftpage, a perfect team for your e-mail campaings

Henry Knoop | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version

Sage Act! Pro

Modules Used

  • ACT! and Swiftpage connect

Overall Satisfaction with Swiftpage ACT!

We use ACT! as our main database for lead generation together with Swiftpage Connect for e-mail marketing. As we are a small IT consulting company it is being used by 1 person (me) for all marketing activities. We make our newsletters and other e-mail templates in Swiftpage and then use ACT! to send them out to specific groups.

We do not use any other (CRM, Agenda, activities) module of ACT!
  • What I really like are the interactions between ACT! and Swiftpage, it is a breeze sending out e-mail blasts.
  • It is also very easy to keep our prospect and client base synced between ACT! and Outlook.
  • You can have your customers interactions with your e-mail blast imported in ACT! so you can select the ones that really opened and clicked your e-mail.
  • Not all templates in Swiftpage are as easy as they look, especialy editing advanced templates tends to mess things up.
  • Selecting leads on specific interactions within Swiftpage does require some in depth training.
  • I would like some marketing automation, to feed the Swiftpage drip campaigns.
  • Sending e-mail blasts to our customer base is a breeze it is just a matter of minutes.
  • It made our marketing campaings much easier to do, and we get nice statistics from our blasts.
  • GreenRope,ONTRAPORT,Agile CRM,Constant Contact,Infusionsoft
ACT! in combination with Swiftpage is the most cost effective team. But they do lack some of the more advanced (marketing automation) features of the rest. We recently switched to Agile CRM for this reason. It is also cost effective, but has no CRM functions. For that I would love to get Ontraport, but this is more expensive.
Act! and Swiftpage work best If you are a small company and do not require advanced e-mail analytics or marketing automation. We do have a special line of business application for interacting with our clients, but otherwise the agenda and activities in ACT! would be a nice benefit. Some more integration between ACT! and Swiftpage Connect would be beneficial, as well as a better on-line editor for the advanced templates.

Evaluating Swiftpage ACT! and Competitors

Yes - Microsoft CRM, because this was way to big and complex for our small organisation. We are just 8 people and only 1 person is reponsible for the marketing, and we have a specific line of business application for our day by day jobs.
  • Price
  • Product Features
  • Product Usability
  • Prior Experience with the Product
Price - we were recovering from a major reorganisation, and we were [left with] only with a few people of which 1 had to do the marketing and he needed a tool for that.
Yes, I would have selected a more integrated tool like Ontraport or GreenRope.

Using Swiftpage ACT!

It does what it has to do in a easy manner.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Consistent
Quick to learn
Convenient
Feel confident using
None
  • Sending e-mail blasts
  • Contacts sync between Outlook and ACT!
  • Editing advanced e-mail templates tend to mess up formating
  • Selection of specific interactions of clients with e-mail blasts (who clicked which link and ad them to a new group)
Yes, but I don't use it