Top Rated
Score 9.5 out of 10
Top Rated
Starting at $75 200 Exports a Month, (price based on yearly subscription) $99 on a month-to-month subscription
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What is Lead411?

Lead411 is a sales intelligence solution that provides provides news-driven sales leads, IT intelligence and unlimited company contacts within a simple UI. Key differentiators are unlimited downloads, fresh daily leads based on territory, and a no commitment monthly offer.
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Recent Reviews

Always a winner!

10 out of 10
May 14, 2021
Originally used as a great source to find clients to market our services to, but has become even more valuable as a resource in finding …
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Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Industry information (43)
  • Advanced search (42)
  • Company information (43)
  • Contact information (43)

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200 Exports a Month, (price based on yearly subscription) $99 on a month-to-month subscription



450 Exports a Month, (price based on yearly subscription) $199 on a month-to-month subscription

Enterprise per Year

Contact Us

1000-Unlimited Records Per Month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.lead411.com/pricing


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services
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Product Demos

Lead411 - Accelerate your Sales with Lead411
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Features related to generating leads and finding new contacts.

9.4Avg 7.8

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

9.4Avg 7.8

Data Augmentation & Lead Qualification

Features around contact data management and lead intelligence.

9.2Avg 7.7

Sales Intelligence Email Features

Features that support sending emails to leads, especially initial emails to a list of prospects. May gather additional sales intelligence based on email engagement, adding additional info to the contact record and/or contributing to lead prioritization.

8.5Avg 7.9
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Product Details

What is Lead411?

Lead411 offers a B2B Lead Intelligence software platform that provides corporate and contact context to sales and marketing teams in order to increase their lead identification and conversion rates. The vendor states Lead411’s verified list development technology can provide marketing programs with high quality target lists that are more accurate and reliable than those acquired by traditional methods. According to the vendor, with Lead411 customers get accurate contact information and a well-rounded view of their prospect’s business so they can identify the best opportunity to pitch and close deals. Lead411 also offers Buyer Intent Data through a partnership with Bombora so customers can find companies that are interested in their business based off topics, and can then filter through decision makers to reach prospects that are actively looking for solutions.

Lead411 Features

Prospecting Features

  • Supported: Advanced search
  • Supported: Web browser extension
  • Supported: Identification of new leads
  • Supported: List quality
  • Supported: Email contacts
  • Supported: Direct dial contacts
  • Supported: List upload/download
  • Supported: Ideal customer targeting
  • Supported: LinkedIn integration
  • Supported: Load time/data access

Sales Intelligence Data Standards Features

  • Supported: Contact information
  • Supported: Company information
  • Supported: Industry information

Data Augmentation & Lead Qualification Features

  • Supported: Lead qualification process
  • Supported: Smart lists and recommendations
  • Supported: Salesforce integration
  • Supported: Company/business profiles
  • Supported: News updates
  • Supported: Prospect tracking/following
  • Supported: Alerts and reminders
  • Supported: Automatic data refresh
  • Supported: Filters and segmentation
  • Supported: Notes
  • Supported: Salesforce opportunity creation
  • Supported: Ability to append contact, lead, and account level data

Sales Intelligence Email Features Features

  • Supported: Automated initial emails
  • Supported: Sales email templates
  • Supported: Engagement tracking
  • Supported: Gmail integration
  • Supported: Marketing automation integration

Additional Features

  • Supported: Buyer Intent Data powered by Bombora

Lead411 Screenshots

Screenshot of Google Chrome Extension available to find prospect data as you research and browse for prospectsScreenshot of Find prospects by sales triggers, including new hires, promotions, hiring plans, funding, new locations, executive changes, and moreScreenshot of Advanced search and flexible search criteriaScreenshot of Pricing and what is includedScreenshot of Reach Email/SMS Automation Engagement - Add the ability to reach out to prospects directly from the Lead411 platform.  Set-up automated email/SMS cadences and respond to your prospects that are qualified and interested.

Lead411 Video

Lead411 - Accelerate your Sales with Lead411

Lead411 Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Frequently Asked Questions

Lead411 is a sales intelligence solution that provides provides news-driven sales leads, IT intelligence and unlimited company contacts within a simple UI. Key differentiators are unlimited downloads, fresh daily leads based on territory, and a no commitment monthly offer.

Reviewers rate Advanced search and Identification of new leads and Industry information highest, with a score of 9.7.

The most common users of Lead411 are from Small Businesses (1-50 employees).

Lead411 Customer Size Distribution

Small Businesses (1-50 employees)20%
Mid-Size Companies (51-500 employees)40%
Enterprises (more than 500 employees)30%
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(1-25 of 49)
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May 14, 2021

Always a winner!

Score 10 out of 10
Vetted Review
Verified User
Originally used as a great source to find clients to market our services to, but has become even more valuable as a resource in finding Talent we can add to our teams.
  • Detailed information on companies within the industries we service
  • Extensive list of virtually every current & previous employee of a given company
  • Consistently verified & updated contact information on those employees
  • The link to Linkedin profiles might lose functionality on occasion
  • There really aren't any cons from my experience
It is well suited for all of our needs. We can target specific companies within specific industries & find everything we need. It is key in finding the Executive level people we need to build relationships with.
Patrice Harlan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I've been in Sales, Marketing, and Business Development for 20 years now. I came across Lead411 about three years ago working for a digital marketing firm and I was ultra impressed with the results. I would tell the CEO "Lead411 has private investigators working for them" and we would all laugh. I would say that because of all the detailed information on each company and each lead. When I would speak to my prospects they would be so impressed with the fact that I was able to get them on the phone and would say things like "Nobody is ever able to get me on the phone. I'm impressed! Come work for me". Moving forward I consistently recommend Lead411 to new employers because it's better and more affordable than ZoomInfo. I'm certain I'm their #1 fan.
  • Lead contact information accuracy.
  • Multiple forms of contact for most if not all leads.
  • Cell phone numbers!!!!! <<
  • It's taking me too long to try to figure out what I don't like
Most lead generation services don't provide cell phone numbers like Lead411 does. Being able to call a CEO's cell phone changed my income bracket to say the very least. During the pandemic nobody was in the office and cell phones became the norm and thanks to Lead411 I was one step ahead of the game with access to accurate cell phone numbers before the pandemic.
Score 10 out of 10
Vetted Review
Verified User
We are using Lead411 to procure intel on potential clients. It had helped us to be more targeted (based employee size and revenue ); in addition, it provides great insight to contact names and responsibilities.

As a smaller company Lead411 definitely assist us in competing with the bigger companies in our industry. Emails, direct dials are often available and this is huge for us.
  • Providing email addresses
  • Online support is thorough
  • Very cost effective
  • User friendly
  • With the Enterprise version I can import leads directly into my CRM
  • As with all lead programs, sometimes contacts have left
  • It might take a few tries if you want to speak to someone by phone
It is well suited for reaching prospects across a vast array of industries; lead generation, planning for meetings (let's me know who might be attending from the client side and allows me to view their LinkedIn account ahead of time. I wouldn't use it for B2C sales or inexperienced sales support people. One still needs to determine which contacts to download.
Score 9 out of 10
Vetted Review
Verified User
Lead411 helps me find titles, emails, phone numbers within an organization plus a daily newsletter, which is exactly what I need. I've tried other lead generation tools and this is the best. The price is right for the information that is available.
  • Provides titles
  • Has phone numbers
  • Daily newsletter
  • More technical service for the $99 option.
  • More cell numbers.
It's very helpful finding the people I need to communicate with and communicates with Salesforce. Tough when no direct dials and cell numbers aren't available, especially now that there aren't any in-person conferences to collect business cards.
Jeff Stevenson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Lead411 to locate specific people within our niche. The data is very accurate for us, so we come back exclusively to Lead411 again and again for information.
  • Good at located correct email addresses.
  • News alerts helpful in finding companies to contact.
  • Triggers great for automated prospecting.
  • I can think of none.
Finding difficult to locate job functions within organizations I want to contact.
Score 10 out of 10
Vetted Review
Verified User
Lead411 is an accurate database for C-Suite contacts. I highly recommend it. It is easy to use and efficient. It makes good business sense, unlike many expensive databases. We tried more expensive products and they just did not produce as many or as accurate results. I highly recommend Lead411 for lead gen, C-Suite partnerships and sales.
  • Lead generation
  • C-Suite partnerships
  • Easy to use
  • Integration with Gmail
For quick and accurate C-Suite contact information.
Score 10 out of 10
Vetted Review
Verified User
Lead411 helps us target and communicate to potential clients. We use it primarily in the marketing department to target companies for leads.
  • Excellent Follow Up
  • Provided Us With Marketing Ideas
  • Very Generous Trial Period
  • I did not have enough time to use the 50 free emails they offered me.
[Lead411] is [an] excellent way to get in touch with someone without violating their privacy and making several unwanted phone calls. The contact can respond to our email when it is convenient for the.
Score 10 out of 10
Vetted Review
Verified User
Lead411 has been a great source of information for businesses that need to realize their success by being able to reach out and contribute to other organizations that also wants to grow their business. Living for others is the key, and helping each other means mutual growth and Lead411 is a bridge.
  • Provides the most accurate information on contacts
  • Very user friendly
  • Lead411 is an enabler
  • Pricing is very reasonable, but discounts would be nice
  • Data accuracy is very important and it has to be up to date
It is a great information tool. It will give an overview and details of a company, then it allows you to search more specifically for the department you're targeting! Great help. Our other staff member is using Lead411 to pull large lists and he has the ability to put them into Salesforce pretty easily.
Score 9 out of 10
Vetted Review
Verified User
We are using Lead411 at our marketing department to gather leads and their contact information so we can run an email marketing campaign. Lead411 helps us in getting the relevant contact details who are under our target audience and I am very satisfied with their quality of contacts and their pricing plans.
  • Good pricing packages
  • Verified contact details
  • Vast database
  • UI and UX
  • Export could be faster
I really like Lead411 and would definitely recommend it to anyone looking for a platform to gather leads lists with their contact information and they have a huge database with people from all backgrounds.
Score 7 out of 10
Vetted Review
Verified User
This is being used to help find prospective businesses, and the ability to search by multiple sectors has given us the ability to dial in our searches.
  • Gives me access to customers direct phone numbers.
  • Access to customer emails is helpful for prospecting.
  • Ability to search customers easier.
It provides access to various tools for seeking new business and opportunities for a company looking to expand. Finding what you're looking for can be difficult at times.
Vlad Karukes | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Lead411 leads are being used in the research and the reach-out campaigns. It's only used in the sales department for now.
  • Cell phone numbers
  • Data accuracy
  • Emails
  • UI would need to be upgraded.
  • More granular filtering such as AND/OR/NOT.
  • UX could be improved as well.
It's well suited for targeting director level and above at SMB, mid-market, and enterprise companies. We've only looked at leads from the US and Canada so I can't assess how representative my feedback is when it comes to other countries.
Doug Kline | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use Lead411 to assist us in identifying the appropriate individuals to reach out to regarding our services. Whether it be by SIC code or an industry in general, Lead411 helps us target our focus. It also allows us to target individuals with email addresses in the system.
  • Contact information is typically accurate.
  • The connection to LinkedIn profiles is helpful.
  • Exporting data is a breeze.
  • Sometimes searches don't pull any data.
For specific prospecting in targeted verticals, Lead411 provides solid data and is very economical.
Score 9 out of 10
Vetted Review
Verified User
We use Lead411 in an automated sales funnel, integrated with Zoho CRM.
  • Advanced search allows us to search domains in bulk & filter to get only the relevant data types.
  • Has unique filters like find users who use a certain technology.
  • Has a small percentage of outdated leads.
  • Search results are rather wide compared to the filter condition and can require manual lead selection.
It's a great application for sales managers to update the lead assets at the bottom of the sales funnel.
Raymond Beken | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Lead411 has been instrumental in helping our small organization market on a large scale. I am able to reach verified emails and phone numbers very efficiently. Lead411 has reduced the number of bounced emails and errant phone calls, saving valuable time. I would recommend it to anyone trying to do the same.
  • Accurate emails
  • Accurate phone numbers
  • Easy Downloadable contacts
  • Easy import to Zoho CRM
  • More total contacts
[Lead411 is well suited for] lead generation where the phone numbers are verified and the email addresses are verified, I find them to have a high rate of accuracy. The ability to filter to the verified information is very user friendly. I do wish the number of verified emails and phone numbers were higher.
Score 8 out of 10
Vetted Review
Verified User
We're a startup [organization] doing initial outreach to particular titles across a range of industries. Lead411 has been an effective way for us to find the right people to connect with and get their email address so we can send a [one-on-one] message. It's the primary tool we use for identifying potential leads.
  • LinkedIn profile links let me quickly see more about contacts and determine if I should reach out to them.
  • HubSpot integration makes it easy to get the right contacts onto my list for outreach.
  • Email address verification is as good as I've found.
  • Filters by level, department, industry, revenue, and verified email get me to the right contacts quickly.
  • I do get a few emails that HubSpot says "bounced globally" which means I wasted an export. I think it's under 5%, so it's not a major issue.
  • The UI is adequate, but not fun to use. Others with better UIs had less or less accurate data though.
We don't need access to lists of thousands as we're doing personalized outreach to most contacts. Lead411 has helped us identify new contacts that fit the profiles we're trying to reach. It's also helped us get contact info for people we come across in the industry. We tested some others but found Lead411 was the best value for our use case. I would recommend a trial of Lead411 to anyone looking for lead/contact intelligence. I would also suggest that they get to know the interface a bit and focus on the data quality versus bells and whistles or beautiful UI.
April 28, 2021

So good so far

Score 6 out of 10
Vetted Review
Verified User
My role requires that I research and contact the human resource departments of various employers to discuss incentivized clean commute options. I often have a hard time reaching the right person in the human resource department. Lead411 saves me a lot time.
  • Provides more unlocks in trial than competitors
  • Affordable
  • User friendly
  • na
I am testing this out before telling colleagues so if the contacts prove to be current and responsive I would recommend to management.
Score 7 out of 10
Vetted Review
Verified User
Currently, everyone in our organization is using it. An amazing tool to find the contact information including number, email, and headquarter's number as well. For some contacts we are unable to find the numbers - if you do so you will be the no 1, great tool to find the decision-makers of an organization easily using LinkedIn extension
  • Easily view contact details with single click.
  • Chrome extension also available.
  • We can get headquarter's number, email and contact details.
  • Some contacts are missing as we don't find in any tool
  • Connect with CRM option
- Finding the headquarter's number, emails, contact number of a person is very easy here
- Sometimes it automatically logs out of the tool, need to resolve this issue
- Amazing for small business people
- We don't have hide option to hide the 411 logo on screen
- Apart from that this is great tool
Amanda Jorgensen | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User
As a freelance conference producer, I am always trying to find new speakers to keep events and conferences fresh and exciting. So having a reliable yet inexpensive lead contact tool is needed.
  • Easy search function.
  • Some verified contacts.
  • A good number of industries are covered.
  • Use SAIC Codes for industries.
  • Need more verified contacts.
  • Need dates as to when contacts were verified as some are proving very outdated.
  • Unused monthly credits should roll over.
I've been finding that recently more and more of the verified emails are no good. I lose so many lead credits since they don't roll over; and my needs are not the same from one month to the next. The price is reasonable, but only if the data is good.
April 26, 2021

Lead411 Review

Score 8 out of 10
Vetted Review
Verified User
Good, clean data. Often before ZoomInfo, especailly when a C-level executive has changed companies.
  • Accurate DD phone, not HQ
  • Good emails
  • Quick updates for job transitioners
  • No product I've used has everyone, or 100% accuracy.
Sales/Marketing Prospecting. Getting to the right person directly without 3 [gatekeepers].
Score 10 out of 10
Vetted Review
Verified User
Lead411 and their customer support are great. They are a great resource of information that has helped my recruiters find vital information and saved us time researching. As far as their customer support they respond quickly and are always willing to help.
  • Finding companies hiring
  • Finding emails
  • Perhaps more information.
  • Easier way to organize it in a spread sheet so we don't have to.
  • Better looking IU.
It's well suited to find candidates in a specific industry that has a specific job title. It also casts a wide web so there are plenty of contacts to choose from when looking for people in a specific business. I feel it is best suited for sales people and recruiters alike.
April 26, 2021


Score 10 out of 10
Vetted Review
Verified User
We use Lead411 in our business development department to help us learn more about our target markets. It gives us insight so we can better serve them.
  • information is accurately the majority of the time.
  • the platform is easy to use.
  • Once you unlock contacts, it would be nice if they are removed from the search section. This sometimes leaves you trying to scroll for some time before you see new contacts.
  • It would be helpful to have a do not include filter in the advance searches. Sometimes the searches are so broad it makes it time consuming to look through each contact.
Lead411 is most helpful for organizations looking to gain insights on their target markets.
David Hughes | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Lead411 for market intelligence for the companies who have most recently received new funding and for the contact information for the leaders in these organizations. We export this information into our CRM which we use to distribute email marketing campaigns.
  • Market intelligence gathering
  • Providing accurate contact information
  • Organization chart analysis
  • Ease of saving searches
Lead411 is a great tool for any business development and sales organization to gather the most relevant and accurate data in the market.
Immanuel Chiplin Sam S | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I initially started with the trial of Lead411 to extract lead information for making calls and emails; sometimes even for Linkedin connection and liked it very much. Hence, I suggested it to my entire team and they all loved it very much. It is now used by the entire sales team. It solves all our data mining efforts.
  • Lead accuracy is superb
  • Has filter option to get verifies emails.
  • Has the option of extracting direct and Mobile phone numbers which most Lead generation tool doesn't have
  • comes with 7 days free trial and has more options to get more free contacts.
  • Trial days could be extended to 14 days as we do not make use of the weekends.
  • Could have the option of filtering people who left the job (Although very less inaccuracy)
  • Could have the mass emailing feature though not necessary.
  • Nothing else to say on the Cons side
Lead411 is the best alternate for ZoomInfo in terms of pricing and accuracy. It is well suited for all the Inside sales reps out there who struggle to get contacts. You can export the data with direct and mobile phone numbers along with the verified email addresses. I would highly recommend it to all the Sales and Business development executives.
April 24, 2021

Consistently reliable

Score 9 out of 10
Vetted Review
Verified User
We use Lead411 to reliably get contact info on new people we need to get ahold of across many industries. With many of the types of people we are trying to contact, their contact info is not freely available or provided on their websites. This has come in handy countless times to help us out with our outreach.
  • Reliable contact info
  • Its not always accurate.
For what we need, it is an excellent fix. Small or large companies would benefit.
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