Boolean logic powerful but tricky to learn.
March 19, 2013
Boolean logic powerful but tricky to learn.
Overall Satisfaction
- Using Boolean syntax, we are able to tap into what conversations are happening around the search set. Searches are keywords-based, but the Boolean capabilities allow us to filter the data set to drill down to precisely what we want.
- Although Boolean logic is a powerful way to filter large data sets, the syntax can be tricky to learn.
- For full-on sentiment analysis capability, Sysomos Heartbeat might be a better choice. In Hearbeat you can see what people are saying specifically. You can also alter sentiment (e.g. from negative to neutral). In MAP you cannot manipulate the data in this way.
- We are able to harvest competitive insights on behalf of our clients.
Product Usage
10 - Consumer science, strategic planning, PR, social media
- Reporting for social media reports, consumer insights, competitive reporting.
- The principal use case is collection of data for our clients competitors to help with campaign messaging and design.
Evaluation and Selection
Oracle Collective Intellect.
Radian6, Collective Intellect, and others.
Sysomos allowed for more robust reporting.
Sysomos allowed for more robust reporting.
Implementation
- Implemented in-house
Training
- Online training
- In-person training
- Self-taught
Somewhat better to dive in and play with the system yourself. Geeting in to the tool was better than the training classes. This might be a reflection of the way I prefer to learn things.
Configuration
The only customization we did was creating a folder-based organizational system so that individual client histories are easy to locate by team members. It's easy to create folders and organize search history by client.
Support
No - Our contract provides us with up to five support hours / month and, to date, we have not needed this much.