Item: Tableau Desktop
Rating: 7
Author: Verified User

Overall Satisfaction with Tableau Desktop

Use Cases and Deployment Scope

Tableau Desktop is being used to create a realtime dashboard to understand the marketing ROI and marketing channel effectiveness.

Pros and Cons

Pros

Marketing Campaign Dashboard to look for patterns over time
Overall Marketing ROI -- helps visualize the overall marketing metrics
Channel Effectiveness Dashboard -- helps make insightful decisions on marketing budget allocation

Cons

Ease-of-use, steep learning curve
Ability to visualize patterns within a data set

Alternatives Considered

ducksboard

Tableau is head and shoulders over the other competing products with respect to the level of sophistication and functionality offered in the Tableau platform

Likelihood to Renew

Lack of any other formidable alternatives in the marketplace.

Likelihood to Recommend

Tableau Desktop is well suited to visualize a database but requires specific expertise to be able to optimally use the platform.

Comments

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Data Visualization Czar -- Tableau!