Big Data Made Pretty
August 19, 2016

Big Data Made Pretty

Michael Fibison | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Tableau Desktop

Tableau is used across the organization in two formats -- financial metrics for our digital line of business and as client services data for our automotive line of business.

Pros

  • Graphically, Tableau represents complex data in an easy to view way. We use it to map vehicles purchased by zip code.
  • And it makes building a story based on data much easier. We graphically can cross reference our newspaper subscribers to vehicle sales, for example.
  • Additionally, we leverage Tableau for presentations -- easy to take maps/charts and build compelling presentation pieces that are client-facing.

Cons

  • Would like to see easier export functions of the graphical displays.
  • Would like more intuitive guides to the use so we don't need training.
  • File sizes used sometimes cause the tool to be "slow."
For the campaign reporting, I found TapClicks superior in its integration capacity and display and ease of use.
Very suited for cross referencing large data files such as consumer purchase data with a client's database.

We use Tableau to display monthly metrics/financials and that seems to be less purposeful. Excel can handle that just as easily so I have not seen the need to leverage Tableau other than it is prettier than Excel.

Tableau Desktop Feature Ratings

BI Platform ()
Not Rated
Supported Data Sources ()
Not Rated
6.3
Pixel Perfect reports
9
Customizable dashboards
5
Report Formatting Templates
5
6.5
Drill-down analysis
7
Formatting capabilities
6
Integration with R or other statistical packages
Not Rated
Report sharing and collaboration
Not Rated
7.0
Publish to Web
Not Rated
Publish to PDF
8
Report Versioning
6
Report Delivery Scheduling
Not Rated
9.0
Pre-built visualization formats (heatmaps, scatter plots etc.)
8
Location Analytics / Geographic Visualization
10
Predictive Analytics
Not Rated
9.0
Multi-User Support (named login)
9
Role-Based Security Model
Not Rated
Multiple Access Permission Levels (Create, Read, Delete)
Not Rated
Not Rated
Responsive Design for Web Access
Not Rated
Mobile Application
Not Rated
Dashboard / Report / Visualization Interactivity on Mobile
Not Rated
Application Program Interfaces (APIs) / Embedding ()
Not Rated

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