Item: Tableau Desktop
Rating: 7
Author: Michael Fibison

Use Cases and Deployment Scope

Tableau is used across the organization in two formats -- financial metrics for our digital line of business and as client services data for our automotive line of business.

Pros and Cons

Graphically, Tableau represents complex data in an easy to view way. We use it to map vehicles purchased by zip code.
And it makes building a story based on data much easier. We graphically can cross reference our newspaper subscribers to vehicle sales, for example.
Additionally, we leverage Tableau for presentations -- easy to take maps/charts and build compelling presentation pieces that are client-facing.

Would like to see easier export functions of the graphical displays.
Would like more intuitive guides to the use so we don't need training.
File sizes used sometimes cause the tool to be "slow."

Alternatives Considered

TapClicks

For the campaign reporting, I found TapClicks superior in its integration capacity and display and ease of use.

Very suited for cross referencing large data files such as consumer purchase data with a client's database.

We use Tableau to display monthly metrics/financials and that seems to be less purposeful. Excel can handle that just as easily so I have not seen the need to leverage Tableau other than it is prettier than Excel.

Big Data Made Pretty

Overall Satisfaction with Tableau Desktop

Use Cases and Deployment Scope

Pros and Cons

Alternatives Considered

Other Software Used

Likelihood to Recommend

Tableau Desktop Feature Ratings