Programmatic Trading Desk Startup
November 01, 2016

Programmatic Trading Desk Startup

Matthew Barrowclough | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • TapAnalytics

Overall Satisfaction with TapClicks

Tapclicks is currently used across our entire organization and all clients. Internally, we primarily use TapClicks to capture insights and manage goals across multiple advertising channels. Our clients use our TapClicks white-label solution to monitor advertising campaign performance and to share insights across their organizations with ease.

Pros

  • Very intuitive to use and quickly scales from a single data service to hundreds of data services with no-IT involvement.
  • Rigorous product development cycle ensures improved functionality comes to market each month.
  • Quick turnaround for all support related questions.

Cons

  • Pricing. Scaling an organization should see the economies of scale kick in. It is not the case today as subscription prices do not have logical pricing tiers.
  • Improve current data service integrations to go deeper in what is accessible by the API versus expanding data integrations.
  • Some form of trigger notification tool to send notifications to users based upon pre-determined triggers.
Tapclicks is well-suited to entities that have multiple clients or leverage multiple services where the inefficiency of monitoring performance data is cumbersome. Entities that require very specific reporting will not necessarily appreciate the structure of TapClicks.

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