Our Experience with TapClicks
November 11, 2016

Our Experience with TapClicks

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review

Modules Used

  • TapAnalytics

Overall Satisfaction with TapClicks

We use Tapclicks in our digital marketing department to pull in our data from our display advertising efforts, web analytics and importing of offline data. This allows us to easily create branded reports that we can send to our clients. We also use Tapclicks to monitor our internal digital analytics.
  • Great visual representation of data. This helps us quickly analyze data.
  • Easy to use and intuitive interface. This provides more time creating dashboards, and client reports.
  • Fantastic integration. All of our advertising services are added at the click of a button.
  • Specifically for our use, the El Toro display ad service API needs some work. For example, we have to calculate device clicks, and impression percentage offline, and then import it through the wizard.
  • Organization of dashboards would be helpful. Integration of folders would help with the large amount of dashboards we have.
  • Individual themes per users would also be nice. We like the velvet light, it fits well with our branding. But internally we would like to use a darker theme, sense it is easier on the eyes.
We find that TapClicks is well suited if you are running multi-channeled digital marketing tactics. You can easily put together a visual story of campaigns with the services that you connect. We find that importing our offline direct mail data is a bit challenging, but we are working on the steps to improve that.