Our Experience with TapClicks
Modules Used
- TapAnalytics
Overall Satisfaction with TapClicks
We use Tapclicks in our digital marketing department to pull in our data from our display advertising efforts, web analytics and importing of offline data. This allows us to easily create branded reports that we can send to our clients. We also use Tapclicks to monitor our internal digital analytics.
- Great visual representation of data. This helps us quickly analyze data.
- Easy to use and intuitive interface. This provides more time creating dashboards, and client reports.
- Fantastic integration. All of our advertising services are added at the click of a button.
- Specifically for our use, the El Toro display ad service API needs some work. For example, we have to calculate device clicks, and impression percentage offline, and then import it through the wizard.
- Organization of dashboards would be helpful. Integration of folders would help with the large amount of dashboards we have.
- Individual themes per users would also be nice. We like the velvet light, it fits well with our branding. But internally we would like to use a darker theme, sense it is easier on the eyes.