Overall Good Program
November 11, 2016

Overall Good Program

Jeff Rackley | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • TapAnalytics
  • none

Overall Satisfaction with TapClicks

We use TapClicks for our digital dashboard for our clients. This is used across the organization to provide data to our clients about their digital campaigns. The business problem this addresses, is it saves us a lot of money from doing custom development or having resources for manually pulling reports to send to clients. The portal increases customer retention because they are able to see in near real time how their campaigns are doing.
  • Easy to use.
  • Easy to customize.
  • Clearly shows important data.
  • The API pushes could be more real time instead of us having to go into the dashboard and update it to get up-to-date results.
  • Have the ability to set customer access dates. So, if we have a client that is running a 3 month campaign then we can set up the client and after 3 months their access is turned off.
  • They are still missing some data that we feel is important, such as active view impressions for Google Adwords campaigns.
TapClick is well suited for marketing agencies that have clients running digital campaigns and the agency doesn't have the resources to develop their own custom dashboard.