Account-based marketing at scale
Tami McQueen profile photo
May 01, 2015

Account-based marketing at scale

Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Terminus

The SalesLoft marketing team uses Terminus to approach account-based marketing at every stage of the buyer's journey and sales funnel. From customer and lead acquisition to nurturing campaigns, the team is able to scale messaging across a wider audience spectrum, targeted to the specific quarterly priority projects. The platform has also been instrumental in advertising to a targeted audience prior to conferences and seminars.
  • Terminus provides account-based marketing at scale - we are able to expand our reach to our targeted audience and trust that we are reaching the right people at the right time.
  • The customer services and success team are incredibly helpful in sharing reports and metrics on a consistent basis and are readily available for implementation and assistance.
  • Because the team is agile in its approach, they do a great job of listening to our pain points, where we need more attention, features that need optimizing and have gone out of their way to service our needs.
  • I'd like to see more reporting for the sales team to provide them with insight into which accounts are more active. I understand it's closer to implementation than expected!
  • We have been able to see an increase in marketing qualified leads that are sent from the inbound to account executive team.
I believe Terminus is a great option for marketing teams looking to scale their messaging to accurate targets and accounts, for events, free trials and to gated content that will generate inbound leads. I would ask how the platform enables marketing qualified leads and also to understand what you want to measure your success on. Is it impressions, clicks, views? Having this outlined and clear expectations will allow the campaigns to thrive.