Powerful reporting tool
July 23, 2018

Powerful reporting tool

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Software Version

Brightfunnel

Overall Satisfaction with BrightFunnel

We decided to purchase BrightFunnel to help show the impact of marketing initiatives. It is being used solely by marketing and the results are shared with Sales and some exec teams. BrightFunnel takes our data and puts it together into to easy to read dashboards that show up to date info on how certain programs are performing, how the sales cycle is coming along etc.
  • Easy to build dashboards that are customizable based on what you need! They are easy to read and can be shared with other members of the team or set to private.
  • A lot of things are customizable. You can set up your filters based on how you organize your system.
  • Customer Success team is absolutely stellar. Really invested in helping your company.
  • The tool is very powerful and with it able to do so much, it can be hard to use it correctly. This is not a tool for a company with bad data in their system. The software is really dependent on the quality of your own data. If you feel like you are lost or not using the software to the fullest, it is best to consult with your CS manager for guidance.
  • It has been great to track the success of certain marketing collateral.
  • If you are big on event marketing, you can easily see if the events you hold are influencing opportunities.
BrightFunnel support seemed much more invested and the system looked more robust.
The software is best suited for companies that have good data in their system. BrightFunnel can pull really detailed and important reports, but they will only be as accurate as what kind of data you are feeding into it.

Using BrightFunnel

4 - Report on data from current or past campaigns.
Their Customer success team is great, so we have never felt the need to have in house support for the software.
  • Impact of marketing touches on a lead
  • See how leads are moving through the funnel
  • Seeing What marketing pieces are the most effective
Brightfunnel is a very useful tool but can only be used to the fullest if your data is there. It is hard for organizations with bad data to fully utilize its abilities.