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Visually Appealing Multi-Touch Attribution
April 05, 2019

Visually Appealing Multi-Touch Attribution

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Terminus

We use Brightfunnel for the multi-touch attribution to attribute pipeline and revenue from opportunities. It helps display them in dollar values. The effectiveness of individual campaigns and tactics without having to rely on a first touch or last touch view is great. The other advantage it being able to see campaign interaction at the account level rather than relying on only the contacts attached to an opportunity.
  • Evenly weighted multi-touch attribution.l
  • Other attribution models such as 40-20-40.
  • Visualizing campaign performance in different models side by side.
  • Visualizing campaign performance by channel side by side.
  • Ease of integration with SFDC.
  • Ability to see the difference between pre and post opportunity touches.
  • The cards or tiles in the dashboard can be cumbersome to set up.
  • There can be caching issues that display incorrect values.
  • Has helped marketing leaders justify ROI for activities that are not directly related to revenue.
  • Has helped steer the marketing budget towards higher performing tactics.
  • Has helped clarify which topics and categories have a bigger impact on the driving pipeline.
Terminus is well suited to provide a high-level correlation between marketing campaigns and pipe or revenue dollars. It makes it very easy to communicate ROI and relative performance of tactics and channels at a high level, or very granular events, webinars, assets, and collateral. A lot of this relies on how the tool is set up and the structure of the sales cycle. This may be more useful in longer cycle deals where there are many marketing touches that occur before a win.