Great ABM Tool
April 07, 2019

Great ABM Tool

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Terminus

We use Terminus to target advertising at our named and targeted accounts. We also use Terminus Hub to measure the success of our campaign attribute marketing to sales activities.

Pros

  • Targeting ads at ICP companies.
  • Measuring marketing effectiveness against sales pipeline and revenue.
  • Seeing target accounts in one hub and analyzing their current status.

Cons

  • The UI in the ad platform isn't the best, it could be refined.
  • Updating the hub more than once a day.
  • Can measure marketing effectiveness compared to revenue.
  • Increased ad spend ROI.
  • Better forecast marketing campaign pipeline.
We chose Terminus because of the campaign attribution models. Many companies do target account ad targeting, but none did that plus the revenue attribution from marketing.
Terminus is great for companies that have a target account marketing and sales model. It allows you to effectively measure the success of your target account campaigns and attribute them back to marketing. The specific account ad targeting is great for those who don't want to waste money on accounts that aren't well suited to be customers.

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