Item: X Pro
Rating: 8
Author: Daniel Berry

Overall Satisfaction with TweetDeck

Use Cases and Deployment Scope

TweetDeck is a social media scheduling tool I use for smaller clients who have limited budgets. I've used it for anywhere from four clients up to 12 or so clients. It helps us schedule posts for all clients and see them in one place while not impacting our own budget.

Pros and Cons

Pros

Budget-Friendly
Easy to Use
Solid Security

Cons

Better-Looking UI
More Functionality
Occasional Technical Hiccups

Return on Investment

Reduced Monthly Social Media Tool Costs
Less Man Hours Due to Not Having to Switch Profiles
Efficient Scheduling for Multiple Clients

Usability

I think TweetDeck is very easy to use and set up. If you've used Twitter or X before, you will be able to easily understand how to use TweetDeck, as they base their UX/UI on the real platform. It has a similar look and feel, though you can do much more when logged into a single account on the platform.

Alternatives Considered

Hootsuite, HubSpot Marketing Hub and Meta Business Manager

In my opinion, TweetDeck is definitely not as robust or feature-packed as more expensive options like Hootsuite and HubSpot, but it's also not as expensive. It is comparable to Meta Business Manager for a single account, but is much more efficient than Meta Business Manager when it comes to multiple accounts. So I'd say TweetDeck and Meta Business Manager are better for single businesses or small agencies, but Hootsuite and HubSpot are better for larger business models.

Key Insights

Do you think X Pro delivers good value for the price?

Yes

Are you happy with X Pro's feature set?

Yes

Did X Pro live up to sales and marketing promises?

Yes

Did implementation of X Pro go as expected?

Yes

Would you buy X Pro again?

Yes

Other Software Used

Hootsuite, HubSpot Marketing Hub, Meta Business Manager

Likelihood to Recommend

I think TweetDeck is definitely ideal for smaller single companies, startups or agencies with several clients who only post once or twice a week maximum. It's not as ideal for companies with robust social media presences, or agencies who have more than a dozen clients. It's also limited to X or Twitter, so it's ideal for clients where that channel is a focus, but no so if other platforms have more engagement.

Comments

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Fantastic Tool for Smaller Businesses/Agencies - Scalability a Question Mark