Item: Twitter Ads
Rating: 7
Author: Jasmine Wang

Overall Satisfaction with Twitter Ads

Use Cases and Deployment Scope

I purchase Twitter Ads on behalf of my client. It is used by the whole organization for the multiple clients we service. It allows us to broaden our paid social media reach and target users that we can't necessarily find anywhere else. They allow allow us think outside the box with the many advertising opportunities available.

Pros and Cons

Pros

Easily target hashtags and keywords
Great for event targeting
Many ad units we can tap into

Cons

They don't allow you to share audiences if your client has multiple accounts
Tweet set up is not as intuitive
Their creative specs are tough to read

Return on Investment

It allows innovative ways to target and expand reach
We can test beta ad units

Alternatives Considered

Slack

Using Twitter in conjunction to Slack helps create seamless set up. Slack is used internally, but allows the team to send real time messages and can easily QA ads before they go live. Twitter faces externally and we can execute on the client's vision. The client also uses Slack so it helps the business move along faster.

Likelihood to Recommend

It fits very well for event targeting, big or small. It can reach users who are in the moment and in the right mindset to be receptive to your brands. Because there are multiple advertising units available, you can customize to how it best fits your caption.

It doesn't work as well as Facebook because it lacks the reach Facebook has.

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