Thoughts about Twitter Ads
August 17, 2018

Thoughts about Twitter Ads

Jasmine Wang | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Twitter Ads

I purchase Twitter Ads on behalf of my client. It is used by the whole organization for the multiple clients we service. It allows us to broaden our paid social media reach and target users that we can't necessarily find anywhere else. They allow allow us think outside the box with the many advertising opportunities available.
  • Easily target hashtags and keywords
  • Great for event targeting
  • Many ad units we can tap into
  • They don't allow you to share audiences if your client has multiple accounts
  • Tweet set up is not as intuitive
  • Their creative specs are tough to read
  • It allows innovative ways to target and expand reach
  • We can test beta ad units
Using Twitter in conjunction to Slack helps create seamless set up. Slack is used internally, but allows the team to send real time messages and can easily QA ads before they go live. Twitter faces externally and we can execute on the client's vision. The client also uses Slack so it helps the business move along faster.
It fits very well for event targeting, big or small. It can reach users who are in the moment and in the right mindset to be receptive to your brands. Because there are multiple advertising units available, you can customize to how it best fits your caption.

It doesn't work as well as Facebook because it lacks the reach Facebook has.