TrustRadius
Good but still a long way to go
https://www.trustradius.com/social-media-advertisingTwitter AdsUnspecified7.1105101
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Updated December 19, 2018

Good but still a long way to go

Score 3 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Twitter Ads

We use Twitter Ads as and when requested by our clients. The form of Twitter Ads we use are promoted tweets. With Twitter we can run different tests, one is a promoted account where you can target everyone, and the other are promoted tweets. Twitter Stats are good as you see Impressions, click rate, clicks and spend for promoted tweets, and this data doesn’t lag and is available immediately. We found promoted tweets do better than promoted accounts. However, while promoted tweets did get click-through, this does depend on the content and how the tweet is written.
  • Ease of use
  • Analytics
  • Targeting
  • Cost is expensive
  • Limitation in Ad options
  • Not many options
  • Cost too much
  • Not value for money
  • Support methods have been requested by clients
Google Ads and Facebook Ads have much wider target demographics, however, these two options out-weigh Twitter Ads which only has two options for running Ads. That being said with the lack of ad features, Twitter doesn't stack up against the two.
Twitter Ads are suitable for organizations with a large budget who do not require targeting a diverse audience.