Overall Satisfaction with Twitter Ads
Twitter Ads was used across the whole organization to drive traffic to the website.
- Ease of ad creation
- Simplicity of audience targeting
- Not very detailed analytics
- Limited ad placement options
- Negative ROI, I didn't feel like the investment in Twitter ads paid off
- Increased brand exposure
I have found Facebook for Business much more effective at delivering ads and driving results. LinkedIn is also more effective and has better lead form options, although their ads tend to be pricier.