TrustRadius
Twitter Ads Aren't Enough Bang for Your Buck
https://www.trustradius.com/social-media-advertisingTwitter AdsUnspecified7.1105101
Chloe Sayers profile photo
December 26, 2018

Twitter Ads Aren't Enough Bang for Your Buck

Score 6 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Twitter Ads

Twitter Ads was used across the whole organization to drive traffic to the website.
  • Ease of ad creation
  • Simplicity of audience targeting
  • Not very detailed analytics
  • Limited ad placement options
  • Negative ROI, I didn't feel like the investment in Twitter ads paid off
  • Increased brand exposure
I have found Facebook for Business much more effective at delivering ads and driving results. LinkedIn is also more effective and has better lead form options, although their ads tend to be pricier.
If your target audience is heavy Twitter users, then Twitter Ads are a good option. However, without an existing audience base, it is difficult to target ads properly or drive enough results (i.e. clicks) to make spending money on Twitter Ads a good bang for your buck.