Twitter Ads - Great for Business
December 23, 2021
Twitter Ads - Great for Business

Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Twitter Ads
We use Twitter ads to drive awareness through video products along with reach unique audiences in a conversation-based platform. It is a part of our overall marketing mix within the social media channel. It has helped increase our client's follower count and drive sales.
Pros
- Ad products
- Targeting
- Turn-key activation
Cons
- More sales-based ads
- More 1P data integration
- Customer service
- Targeting
- Flexible
- Ad Products
- Efficient reach
- Attributable ROI
- Good CPM
- Facebook Business Manager (formerly Pages Manager)
Twitter ads offer different targeting and various ad products. They do not have the reach and scale that Facebook does, but it helps diversify our media mix. It would be great to have more brand-safe filters across the platform if possible in the future since some conversations are not aligned with company positions.
Do you think X Ads delivers good value for the price?
Yes
Are you happy with X Ads's feature set?
Yes
Did X Ads live up to sales and marketing promises?
Yes
Did implementation of X Ads go as expected?
Yes
Would you buy X Ads again?
Yes
Comments
Please log in to join the conversation