Connects tools but too complex
November 28, 2018
Connects tools but too complex
Score 4 out of 10
Vetted Review
Verified User
Overall Satisfaction with VertifyData
We use Vertify to connect our ESP to our CRM. This allows us to have client data in the email tool for segmentation and triggering of messages.
Pros
- All clients in the CRM are mirrored in the ESP.
- Data points about client interaction are pushed to the email tool.
- Emails can be triggered based off activities that are tracked in the CRM.
- One or two-way syncs can be configured.
Cons
- Requires a developer to make even simple changes.
- Integration process long and overly complex.
- Lack of transparency to view data objects in real time.
- Emails are more targeted.
- Allows us to send messages most likely to get opened.
- Can reach clients with the right message at the right time.
Vertify offered more flexibility and was presented as a simple solution. In reality, it is more complex that we envisioned and we have never fully utilized our tools due to the lack of ability to configure things properly.
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