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Connects tools but too complex
November 28, 2018

Connects tools but too complex

Anonymous | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User

Overall Satisfaction with VertifyData

We use Vertify to connect our ESP to our CRM. This allows us to have client data in the email tool for segmentation and triggering of messages.
  • All clients in the CRM are mirrored in the ESP.
  • Data points about client interaction are pushed to the email tool.
  • Emails can be triggered based off activities that are tracked in the CRM.
  • One or two-way syncs can be configured.
  • Requires a developer to make even simple changes.
  • Integration process long and overly complex.
  • Lack of transparency to view data objects in real time.
  • Emails are more targeted.
  • Allows us to send messages most likely to get opened.
  • Can reach clients with the right message at the right time.
Vertify offered more flexibility and was presented as a simple solution. In reality, it is more complex that we envisioned and we have never fully utilized our tools due to the lack of ability to configure things properly.
Good tool to make basic system connections for common integrations. Any custom tools require laborious field mapping and help from developers. Support from the vendor is sub-par.