Item: VWO
Rating: 7
Author: Verified User

Overall Satisfaction with Visual Website Optimizer

Use Cases and Deployment Scope

Visual Website Optimizer (VWO) is being used to track and run A/B tests on our website.

Pros and Cons

Pros

It's visually appealing
It's easy to implement
And yet it's still has very sophisticated capabilities

Cons

Faster Load times
Better directions for setup
Provide ideas for different tests to run

Return on Investment

Visibility
Reports
Testing Capabilities

Likelihood to Recommend

Overall, it's a beneficial tool for any company. The issue is that it is yet another tool to manage. Unless you have dedicated resources, you probably aren't getting the most out of it.

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