Webtrends Optimize: A wonderful implementation
Anonymous | TrustRadius Reviewer
December 10, 2018

Webtrends Optimize: A wonderful implementation

Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Webtrends Optimize

We have a few teams that build tests and target/track content on the same pages. Webtrends will detect and assist in preventing collusions during these tests which help prevent negative experiences for users that create inaccurate results for our business. It helps us streamline our workflow by having multiple work elements all on one page so you can make sure there's no discrepancies.
  • Webtrends helps us build and manage tests and targeted marketing/user experiences.
  • It allows us to test content, layout, functionality and design on multiple platforms.
  • It makes content testing content easier due to its intelligent design, where it prevents cracking/collusion between testers.
  • The cost is a factor. When you're trying to save money, particularly as a startup (a lot of our clients are up-and-comers) it has to be seen as an investment...but the cost to implement the system is fairly large.
  • There's a bit of a steep learning curve, you can't just dive into the program.
  • It's not impossible but it's not as easy as snapping your fingers to easily implement the program cross-platform.
  • It's been great for data collecting.
  • It's easy to implement across all social media channels/websites.
  • It's got a sophisticated security system, so you don't need to worry about your client's data being compromised by reports.
There's a LOT of B2B software out there. It's easy to get lost in all of the incoherent noise, between different programs. Webtrends is constantly updating and working with their users to create the best experience possible. I would highly recommend webtrends, and as a second suggestion - Google Analytics.
This is great for data tracking and particularly, predictive behavioral targeting for your audience. We work with a lot of consumer traffic, identifying and studying patterned behavior – where the most clicks are, for example, and with Webtrends customized reporting and data collection, it really makes organizing all this information very easy. It's best suited for large industries that have the funds to start with this program. Maybe not quite ideal for startups.