Optimize your Customer's Journey
May 21, 2018

Optimize your Customer's Journey

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Webtrends Optimize

Webtrends Optimize is a godsend for marketers working in e-commerce. It has helped increase overall usage web metrics of our website while allowing us to serve users with a more personalized and tailored content to increase conversions and ultimately help us make our sales goal for the year. The optimize solution offers a lot in regards to a/b testing for our marketing dept.
  • A/b Multivariate testing
  • Content personalization and tailoring to various customer segments
  • Variety of eCom optimization tools to increase sales and conversions
  • Bit of a learning curve in order to take full advantage of the suite
  • You may be missing out on the recommendations and full optimizations without a managed account
  • Can be costly to have the full range of service for your account
  • Can be costly to implement
  • Provided excellent personalization options for customers
  • Increased sales and ROI goals by 25% YoY in year 1
Webtrends Optimize is one of the best solutions out there for digital marketers to improve their sales by providing a better experience for their customers' journey. With that said, it is also a costly solution in comparison to other services in the market today. The adage of you gets what you pay for is true as they are a market leader in the optimization space.
Webtrends optimize is a marketing solution aimed squarely at transactional and eCom based websites. I would only recommend a colleague to engage with the solution once the marketing dept is at a point where their website is fully optimized in regards to SEO and all the other fundamentals in order to truly build upon what Webtrends can offer. This shows you an easier way of measuring your ROI and the money you will invest with the tool-moving forward.