Optimize your Customer's Journey
May 21, 2018
Optimize your Customer's Journey
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Webtrends Optimize
Webtrends Optimize is a godsend for marketers working in e-commerce. It has helped increase overall usage web metrics of our website while allowing us to serve users with a more personalized and tailored content to increase conversions and ultimately help us make our sales goal for the year. The optimize solution offers a lot in regards to a/b testing for our marketing dept.
Pros
- A/b Multivariate testing
- Content personalization and tailoring to various customer segments
- Variety of eCom optimization tools to increase sales and conversions
Cons
- Bit of a learning curve in order to take full advantage of the suite
- You may be missing out on the recommendations and full optimizations without a managed account
- Can be costly to have the full range of service for your account
- Can be costly to implement
- Provided excellent personalization options for customers
- Increased sales and ROI goals by 25% YoY in year 1
Webtrends Optimize is one of the best solutions out there for digital marketers to improve their sales by providing a better experience for their customers' journey. With that said, it is also a costly solution in comparison to other services in the market today. The adage of you gets what you pay for is true as they are a market leader in the optimization space.
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