Item: Woopra
Rating: 10
Author: Jason Dainter

Overall Satisfaction with Woopra

Use Cases and Deployment Scope

Woopra provides a very visual way for us to break down our real time metrics for Eco Market but also since it stores data nicely into funnels we also use it to make decisions based over time. This has been a pain point with other analytical tools, most real time tools are *too* real time and do not really give you anything meaningful. Most other tools that don't cover real don't let you delve into each specific user to dig further into their patterns and behaviors. Woopra lets you do both, very well.

Pros and Cons

Pros

Real time customer analytics
Customer funnel analysis
Event tracking
Cohort analysis

Cons

More integrations with third party tools

Return on Investment

Allowed us to gain insights into customer behaviour
Improved conversion rates

Alternatives Considered

Google Analytics, Mixpanel. Woopra blows both of these out the water, the UI and level of easy segmentation is a big factor in this but also they have some nice real time features that these other tools simply do not have that add a lot of value.

Likelihood to Renew

Woopra allows us to understand our customers, and therefore makes us money. Its a worthwhile investment.

Likelihood to Recommend

Woopra is very well suited to startups since its clever triggers and filters let you really segment customers giving you accurate data. When startups don't have that many users to segment, accuracy is vital to give you proper metrics so it is very suitable for this.

Comments

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Woopra - Real time analytics done properly!

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