TrustRadius
Woopra provides real-time customer analytics. It begins by tracking users across digital touch points (website, mobile app, help desk, marketing automation, etc.) and building a comprehensive behavioral profile for each user. These Customer Profiles are Woopra's building blocks, which are used to generate custom analytics reports, funnel analytics, retention analytics, and more.https://media.trustradius.com/product-logos/IC/fp/QLNXVH9G0N7B.PNGWoopraGreat Software2019-06-06T01:45:37.042ZWoopra is currently used to identify users on our digital properties (website, landing pages, etc.). Based on their behavior, Woopra is used to trigger campaigns, create segments, and automate actions. Woopra also has powerful analytics reports that help us to better serve our users.,Analytics Reports -- the journey report type is really powerful.
The configuration is easy and straightforward.
Automation/triggers.,It would be nice to sequence triggers.
It would be nice to have a Salesforce Marketing Cloud integration for email.
The Salesforce Sync frequency is only daily or weekly.,9,Woopra allows us to achieve really sophisticated campaigns.
Woopra is up and running in no time.,Segment,Salesforce Marketing Cloud Email Studio, FormAssembly, Salesforce Commerce CloudVerified UserGreat Reporting Tools, but Buggy New UI2018-12-28T17:55:19.780ZWe use Woopra for analyzing the main steps we want people to take when coming to our site. It's used to identify when we have a problem somewhere at these steps (due to content, technical problems, etc.) or if we just need to optimize a step to get more people through the funnel. It's also good for debugging and seeing whether some AB tests we have set are running, as we can track our own specific user actions.,Providing funnel analytic reports and ways to filter down/adjust those analytics.
User-specific actions and information (as opposed to only showing aggregates)
Tracking of users in specific groups using Google Tag Manager triggers,Bugs in form elements new report UI which make it harder to filter or do other report related actions
Understanding of new tools and exactly what and how they work
Long loading times for reports,7,+ Identifying areas that may be causing business growth to be stagnant or negative
+ Identifying steps of the funnel that can increase conversion to maximize revenue
- incorrect business decisions made based on incorrect assumptions and misunderstandings of report data,Google Analytics, Segment and Apptimize,Google Analytics, Google Tag Manager, VWOVerified UserWoopra Is Simple And Powerful2018-04-23T23:08:38.644ZWe use Woopra to monitor our company website data. We then take the data Woopra collects on our site visitors to make informed decisions on changes and improvements to our web site's flow based on the behavior identified in Woopra. We also build profiles on users based on their page visits once they convert.,Woopra does a great job showing you stats for specific site visitors.
The install and setup process is very easy and intuitive.
Woopra does a fantastic job showing the technology being used my our visitors.
I love Woopra's ability to show geographically where a user is located.,I would like ability to view the stats in an offline app. The browser is good but sometimes it's easier to use a desktop application
Being able to track leads attributed to an online marketing plan would be a great feature to add.
It would be helpful if Woopra allowed us to tie into PPC and Search campaigns.,10,Woopra has allowed us to make RIO driven improvements to our website's functionality by identifying the pages with high exit rates and making improvements.,Google Analytics,Google Analytics, Harvest, Microsoft Office 365,1 to 5 peopleBrian AlonzoStraightforward, easy and fast to implement and get going2018-06-25T15:03:53.490ZWe are actually using Woopra to analyze very few usage metrics and almost daily when we have to address some issue reported by users. This tool complements our own data on our databases. We use the user explorer to see the actions taken by users around the time they reported some kind of issue. We have also used the live view to decide when to make a deploy based on low usage moments.
Less frequently, it helps us understand the usage of certain features we measure with custom events.,Works fast with a clean interface. It is easy to use for non-expert users.
Has proven to be reliable, compared to other products that seemed to lose some events or reflect them late.
The main live view dashboard gives a very fast look at the actual load of the site.,User explorer could get some upgrades. It has sometimes been difficult to filter some actions, or groups of actions or combine filters.
Can add more cards to the live dashboard.
More context data on the user, the device being used, etc.,7,We reduced the time identifying user issues and resolving on time.,Mixpanel, Heap and Google Analytics,Google Analytics, Google Drive, Trello, MailChimp, GitHub, Bitbucket, Freshdesk, Balsamiq, LastPass, Zapier, Zopim by Zendesk, Evernote, Docker,1 to 5 peopleVerified UserGain detailed insight with ease2018-05-02T21:27:26.804ZWoopra is used to monitor user pathways, funnels, most viewed pages, retention rates. It solves the problem of knowing who visits our site and why.,Visit history of individual people (actual pages visited)
Daily stats on people by filtering measure
CSV downloads of data,Lack of documentation and definition (what does 'x' mean?)
Setup of funnels - inconsistent results (a lot of conditions have a time related rule, but this is not made particularly clear)
New Woopra (I like the old version much better),7,Shared visibility of page views stats (low access barrier)
Allowed to decide which metrics to use internally,Google Analytics Premium,Trello, Slack, 1Password,1 to 5 peopleVerified UserWoopra is wonderful!2017-03-30T18:11:21.339ZOur company uses Woopra on a daily basis to track our website analytics. The app gives us an overview of our customers' activity per user and allows us to see how long they have spent time on our site, what pages they visit, where are they are located, etc. We use this information to better understand our customers and target our marketing efforts.,Hands down, their user interface is the best out there! The app is extremely user-friendly and I can navigate their page with ease. Everything is at your fingertips and the learning curve is minimal.
We are a small startup and the free version gives us what we need while we are growing. They pack in a ton of features in the free version and I will not hesitate to pay for the next plan once our business is profitable and we reach the next level.,The only thing I would like to see Woopra improve is the keywords people use to find our website. 98% of the search queries = encrypted. I don't know if that is Woopra's fault or a security change to the web browsers.,10,The most positive impact Woopra has had on our business is the results we get from our analytics. We make better choices with our data and it gives us the knowledge we need to focus our efforts on the results. Knowledge is power; we build our marketing campaigns around our data results.,,Zoho CRM, Zoho Social, Zoho SalesIQ, MailChimp, Google DriveCindy RomanowskiWoopra - Great Analytics for SaaS Product Managers2016-10-13T22:15:04.241ZWe implemented Woopra as our web analytics solution at a B2B SaaS company. We wanted to be able to track customers through their full lifecycle, from the first visit to the website, to lead, to customer and active user. A key requirement was to be able to identify individual users in real time for the purposes of funneling "Product Qualified Leads" from our freemium product to the dSales development reps. Once converted, we also wanted to understand product and feature usage on an account by account basis, to understand how they were driving revenue.,Woopra tracks *individual users and customer accounts*. It cannot be understated how important this is. Google Analytics and other low cost solutions only sample users and provide aggregate data. For enterprise sales, this is critical. Likewise, for product managers trying to segment product usage by types of accounts, this is incredibly useful.
Woopra updates user analytics in real time. This is critical in a sales context as you want to be able to follow up quickly on opportunities. Likewise, it is useful for customer success as they can see usage in real time for an individual they are supporting.
Woopra has the most turnkey integrations of any web analytics solution on the market. By far the most useful are Marketo, SalesForce, and Slack, but there are several more we didn't tap into. While any solution worth its salt has an API, Woopra's integrations usually require a login and/or API key, and you are good to go. Here is the current list: https://www.woopra.com/appconnect/.
Woopra enables B2B product managers to track product and feature usage by revenue, not just clicks. Again, in a B2B context, this is critical, as there are high-value users and low-value users. Knowing the difference is critical.
Woopra's implementation is super simple. We were able to set it up with a couple of hours of one frontend developer and some help from our product intern.,The current version of the product does not have the easiest setup and visualization for custom reports and dashboards. Not a blocker to usage, just not as easy as it should be. A major update is in the works as of this review, though, so check the latest release. The team is very responsive to user feedback, so most of the usability nits should be resolved with this update.
There are some additional new features coming out fall 2016, so check out the latest there.,10,Low cost to implement and pricing that was attractive for a company with 100+ employees.
Ideal for accelerating transactional SaaS sales.,Kissmetrics, Mixpanel and Google Analytics,Aha!, JIRA Software, Salesforce.com, Marketo, Gainsight,10,2,Identifying Product Qualified Leads
Tracking Product and Feature Usage by Account and User Segments
Identifying most popular vs. most valuable features
Conversion funnel & retention reports
Identifying specific customers for product interviews
Diagnosing navigation paths and potential usability issues,Product Qualified Leads is a new use case that is still being tested out,Diagnosing customer support issues,9,Yes,Product Features
Analyst Reports
Third-party Reviews,We tested out all the integrations to give the team confidence they would work for our use cases. There were no surprises, but we did it anyway.,Implemented in-house,Yes,Change management was a small part of the implementation and was well-handled,The team asked for us to test all the integrations and specific use cases. Everything worked out fine.,10,Yes,10,Yes,A report wasn't generating due to a recent change in our integration. It was resolved before I walked in the office the next morning.,User Profiles
Integrations
Customer Segmentation and Labels
Event Tracking and Triggers,Reporting and Dashboards are ok, but they're getting an update to awesome soon.,Yes, but I don't use it,9Ross ReynoldsWant to Really Understand How Your Customers Are Using Your Product? - Try Woopra!2014-05-23T17:04:49.401ZWe have been designing and building a new B2B SaaS product for about a year now. We have recently entered the Beta Testing phase and I needed a product that would answer one fundamental question...."Do we have the product right? Is it working for our customers". So I didn't want a high level analytics tool.... I wanted a tool that let me look into the "black box" of our application and understand how well it was working, and how customers were using it.,Love the interactive nature of Woopra. When you come up with a question, you can query Woopra and it will give you answers in seconds.
Love the retrospective nature of its labels.... Define a specific segment of your customer base, and Woopra will highlight them. With other systems I've had to define the segments up front.
Love the ability to define triggers and alerts and have Woopra notify me when certain conditions are met.... whether it's a new VIP customer that has just signed up, or a problem with our site... Woopra alerts us in real-time.,Being able to adjust little things on the reports (like column width) would improve the experience, however so far Woopra have been great in reacting to feedback.
Their new customizable dashboard could be improved in terms of layout and customization.,9,Excellent understanding of how our product is being used
Allowing us to understand and improve our conversion funnels
Improves our responsiveness to issues impacting users,Totango,Mixpanel,KISSmetrics,Google Analytics,1,9,Implemented in-houseBrent PearsonReview by a Co-Founder & CEO2014-05-29T13:47:57.188ZDot & Bo has tested many other analytics packages in the market and I feel that Woopra is the most advanced and flexible advanced analytics platform for our needs. A lot of great features are available for the novice to the most advanced users in our organization. Amazingly knowledgeable support who are responsive to our needs. I would highly recommend Woopra.,Flexibility of API
Ease of setting up customized tracking events for each use case
Powerful label creator to track customized events
Real-time view and visualization
Amazing service,More approachable UX for novice
Better onboarding videos,10,Faster response time to customer behavior
Improved insights to improve our customer experience,Mixpanel,9Anthony SoohooWoopra - Real time analytics done properly!2014-05-23T18:38:25.475ZWoopra provides a very visual way for us to break down our real time metrics for Eco Market but also since it stores data nicely into funnels we also use it to make decisions based over time. This has been a pain point with other analytical tools, most real time tools are *too* real time and do not really give you anything meaningful. Most other tools that don't cover real don't let you delve into each specific user to dig further into their patterns and behaviors. Woopra lets you do both, very well.,Real time customer analytics
Customer funnel analysis
Event tracking
Cohort analysis,More integrations with third party tools,10,Allowed us to gain insights into customer behaviour
Improved conversion rates,,10Jason DainterWoopra is a functional tool that is great for growing companies.2017-05-16T19:28:53.294ZWoopra was used by myself and a few others as we assessed what software our CSM team was going to adopt. We really liked a lot of the cross team functionality, but the team I was on found a major lack of adoption from the sales team. We also used Woopra in our product department (we offer a cloud-based service) to track customer use, which was very insightful for tracking customer engagement and campaign effectiveness.
Woopra set up was very quickly too. Perhaps because we already have a large integration team, but we were up and running in less than 4 months.,Customer profiles were fantastic for the detail oriented industry we are in. We could quickly know about MPAs, compliance restrictions and easy upsells for our customers.
Customer tracking was incredibly handy as well. We could organize engagement campaigns based on which of our uses need it most.
Quick integration into our systems was nice too. We use a dozen or so softwares that are a part of their integration partners, which made cross team communication very convenient.,The price point seems a little high... Valuing a software is tough, and I know Woopra would sign this one off, but this leads into my next point.
The package never saw much expansion. I would have liked to see updates to improve and expand functionality. Sometimes you see client pages disappear, things would sometime freeze or take a while to load, and there was a few documents we would have liked added.,8,Really helped us begin to segment our users based on their engagement and retention.
Helped increase retention by about 1.5% after about 5 months of implementation (don't shoot the messenger if your team can't implement that quickly).
I felt like it had great potential to create a pipeline between sales and the CSM, but I had trouble getting the sales team to implement it properly as they had their noses deep in calls and emails (they struggle entering notes in SalesForces as well, so it's more a company specific problem).,Intercom and Totango,Totango, Intercom, GainsightVerified UserA different type of web and native tracking tool2017-04-17T21:03:16.939ZI was introduced to Woopra when we were hired to develop a native app on iOS and Android. The organization that hired us was currently using Woopra on their website and wanted to have it implemented on the apps for cross device tracking. Woopra is a unique tracking tool that allows for the capture of personal identifying information, which addresses the need of this organization as it can also act as a CRM of sorts. It is important to note that the website and apps are product offerings that users pay for, and upon doing so, they agree to have their PII collected.,It is quite easy to implement once the structure of the platform is understood.
Funnel building and capabilities look powerful, although I do not use them personally.
Reports are very simple to set up as they are based entirely on the schema/strategy that you create.,The interface is not set up well for analysis.
The native developers I worked with did not like that the SDK has not been updated in a few years.
The interface does not make tools, such as building segments and creating filters, very intuitive.,5,Easily display high level KPIs across the organization.
Quick turn around on reports.
Possibility to reach out to users when they encounter errors/issues while using the product.,Google Analytics, Adobe Analytics, Dynamic Tag Management by Adobe, Flurry Analytics, Pendo.io, Google Tag Manager, TapClicks, SEMRush, Tableau Desktop, Tableau Online, AdWords, HubSpot, App Annie, Google Analytics Premium and Urban Airship,Google Analytics, Adobe Analytics, HubSpotVerified UserLOVE Woopra!2014-05-31T22:07:35.066ZNot only is Woopra an amazing product, but their customer service is outstanding. It's clear that they truly care about their clients needs and will do whatever it takes to make sure they're met. I'm very glad to have randomly stumbled upon this product 5 years ago.,Product
Customer Service
Communication.,The app could be slightly better. Sometimes it freezes when I try to open it.,10,Increased employee efficiency
More awareness of how our audience reacts to our content.,,10Benny LuoWoopra - Does some things other can't.2013-09-11T20:17:39.866ZProvides web traffic by company or organization so a user can see interest by company. Potentially, it can help direct marketing and sales efforts.
Nice web based GUI.
Easy installation - simple code install and you are running.
Free module gives excellent information at no cost with easy to set up "actions".
Does an excellent job at tracking PDF downloads.,Discontinuing the desktop based client was an enormous disappointment.
Removing the chat agent made the product less useful to our organization.
Inability to download data to Excel format
Free version does not allow you to see data more than 90 days old.,4,Web traffic is more of a predictor of future sales vs. a component of driving sales. It is very helpful to see the number of downloads our web site is providing end users and while that in itself is an ROI story, it has nothing to do with the implementation of WOOPRA other than it validates our web site's effectiveness.,7Steve Reeder, MBAUsing Woopra for International Companies2013-10-16T19:10:47.291ZThe product was helpful in managing our international reach. I needed to listen to social on an international level and having the ability to integrate those conversations was critical.,Generating customer reports was time consuming.,Share of brand voice in the international community.,8,8Kara Thornton
Unspecified
Woopra
19 Ratings
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