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April 23, 2018
We use Woopra to monitor our company website data. We then take the data Woopra collects on our site visitors to make informed decisions on changes and improvements to our web site's flow based on the behavior identified in Woopra. We also build profiles on users based on their page visits once they convert.
- Woopra does a great job showing you stats for specific site visitors.
- The install and setup process is very easy and intuitive.
- Woopra does a fantastic job showing the technology being used my our visitors.
- I love Woopra's ability to show geographically where a user is located.
- I would like ability to view the stats in an offline app. The browser is good but sometimes it's easier to use a desktop application
- Being able to track leads attributed to an online marketing plan would be a great feature to add.
- It would be helpful if Woopra allowed us to tie into PPC and Search campaigns.
Our company uses Woopra on a daily basis to track our website analytics. The app gives us an overview of our customers' activity per user and allows us to see how long they have spent time on our site, what pages they visit, where are they are located, etc. We use this information to better understand our customers and target our marketing efforts.
- Hands down, their user interface is the best out there! The app is extremely user-friendly and I can navigate their page with ease. Everything is at your fingertips and the learning curve is minimal.
- We are a small startup and the free version gives us what we need while we are growing. They pack in a ton of features in the free version and I will not hesitate to pay for the next plan once our business is profitable and we reach the next level.
- The only thing I would like to see Woopra improve is the keywords people use to find our website. 98% of the search queries = encrypted. I don't know if that is Woopra's fault or a security change to the web browsers.
October 13, 2016
We implemented Woopra as our web analytics solution at a B2B SaaS company. We wanted to be able to track customers through their full lifecycle, from the first visit to the website, to lead, to customer and active user. A key requirement was to be able to identify individual users in real time for the purposes of funneling "Product Qualified Leads" from our freemium product to the dSales development reps. Once converted, we also wanted to understand product and feature usage on an account by account basis, to understand how they were driving revenue.
- Woopra tracks *individual users and customer accounts*. It cannot be understated how important this is. Google Analytics and other low cost solutions only sample users and provide aggregate data. For enterprise sales, this is critical. Likewise, for product managers trying to segment product usage by types of accounts, this is incredibly useful.
- Woopra updates user analytics in real time. This is critical in a sales context as you want to be able to follow up quickly on opportunities. Likewise, it is useful for customer success as they can see usage in real time for an individual they are supporting.
- Woopra has the most turnkey integrations of any web analytics solution on the market. By far the most useful are Marketo, Salesforce, and Slack, but there are several more we didn't tap into. While any solution worth its salt has an API, Woopra's integrations usually require a login and/or API key, and you are good to go. Here is the current list: https://www.woopra.com/appconnect/.
- Woopra enables B2B product managers to track product and feature usage by revenue, not just clicks. Again, in a B2B context, this is critical, as there are high-value users and low-value users. Knowing the difference is critical.
- Woopra's implementation is super simple. We were able to set it up with a couple of hours of one frontend developer and some help from our product intern.
- The current version of the product does not have the easiest setup and visualization for custom reports and dashboards. Not a blocker to usage, just not as easy as it should be. A major update is in the works as of this review, though, so check the latest release. The team is very responsive to user feedback, so most of the usability nits should be resolved with this update.
- There are some additional new features coming out fall 2016, so check out the latest there.
Woopra is currently used to identify users on our digital properties (website, landing pages, etc.). Based on their behavior, Woopra is used to trigger campaigns, create segments, and automate actions. Woopra also has powerful analytics reports that help us to better serve our users.
- Analytics Reports -- the journey report type is really powerful.
- The configuration is easy and straightforward.
- Automation/triggers.
- It would be nice to sequence triggers.
- It would be nice to have a Salesforce Marketing Cloud integration for email.
- The Salesforce Sync frequency is only daily or weekly.
December 28, 2018
We use Woopra for analyzing the main steps we want people to take when coming to our site. It's used to identify when we have a problem somewhere at these steps (due to content, technical problems, etc.) or if we just need to optimize a step to get more people through the funnel. It's also good for debugging and seeing whether some AB tests we have set are running, as we can track our own specific user actions.
- Providing funnel analytic reports and ways to filter down/adjust those analytics.
- User-specific actions and information (as opposed to only showing aggregates)
- Tracking of users in specific groups using Google Tag Manager triggers
- Bugs in form elements new report UI which make it harder to filter or do other report related actions
- Understanding of new tools and exactly what and how they work
- Long loading times for reports
June 25, 2018
We are actually using Woopra to analyze very few usage metrics and almost daily when we have to address some issue reported by users. This tool complements our own data on our databases. We use the user explorer to see the actions taken by users around the time they reported some kind of issue. We have also used the live view to decide when to make a deploy based on low usage moments.
Less frequently, it helps us understand the usage of certain features we measure with custom events.
Less frequently, it helps us understand the usage of certain features we measure with custom events.
- Works fast with a clean interface. It is easy to use for non-expert users.
- Has proven to be reliable, compared to other products that seemed to lose some events or reflect them late.
- The main live view dashboard gives a very fast look at the actual load of the site.
- User explorer could get some upgrades. It has sometimes been difficult to filter some actions, or groups of actions or combine filters.
- Can add more cards to the live dashboard.
- More context data on the user, the device being used, etc.
April 08, 2015
We have been designing and building a new B2B SaaS product for about a year now. We have recently entered the Beta Testing phase and I needed a product that would answer one fundamental question...."Do we have the product right? Is it working for our customers". So I didn't want a high level analytics tool.... I wanted a tool that let me look into the "black box" of our application and understand how well it was working, and how customers were using it.
- Love the interactive nature of Woopra. When you come up with a question, you can query Woopra and it will give you answers in seconds.
- Love the retrospective nature of its labels.... Define a specific segment of your customer base, and Woopra will highlight them. With other systems I've had to define the segments up front.
- Love the ability to define triggers and alerts and have Woopra notify me when certain conditions are met.... whether it's a new VIP customer that has just signed up, or a problem with our site... Woopra alerts us in real-time.
- Being able to adjust little things on the reports (like column width) would improve the experience, however so far Woopra have been great in reacting to feedback.
- Their new customizable dashboard could be improved in terms of layout and customization.
Woopra is used to monitor user pathways, funnels, most viewed pages, retention rates. It solves the problem of knowing who visits our site and why.
- Visit history of individual people (actual pages visited)
- Daily stats on people by filtering measure
- CSV downloads of data
- Lack of documentation and definition (what does 'x' mean?)
- Setup of funnels - inconsistent results (a lot of conditions have a time related rule, but this is not made particularly clear)
- New Woopra (I like the old version much better)
Dot & Bo has tested many other analytics packages in the market and I feel that Woopra is the most advanced and flexible advanced analytics platform for our needs. A lot of great features are available for the novice to the most advanced users in our organization. Amazingly knowledgeable support who are responsive to our needs. I would highly recommend Woopra.
- Flexibility of API
- Ease of setting up customized tracking events for each use case
- Powerful label creator to track customized events
- Real-time view and visualization
- Amazing service
- More approachable UX for novice
- Better onboarding videos
May 23, 2014
Woopra provides a very visual way for us to break down our real time metrics for Eco Market but also since it stores data nicely into funnels we also use it to make decisions based over time. This has been a pain point with other analytical tools, most real time tools are *too* real time and do not really give you anything meaningful. Most other tools that don't cover real don't let you delve into each specific user to dig further into their patterns and behaviors. Woopra lets you do both, very well.
- Real time customer analytics
- Customer funnel analysis
- Event tracking
- Cohort analysis
- More integrations with third party tools
May 16, 2017
Woopra was used by myself and a few others as we assessed what software our CSM team was going to adopt. We really liked a lot of the cross team functionality, but the team I was on found a major lack of adoption from the sales team. We also used Woopra in our product department (we offer a cloud-based service) to track customer use, which was very insightful for tracking customer engagement and campaign effectiveness.
Woopra set up was very quickly too. Perhaps because we already have a large integration team, but we were up and running in less than 4 months.
Woopra set up was very quickly too. Perhaps because we already have a large integration team, but we were up and running in less than 4 months.
- Customer profiles were fantastic for the detail oriented industry we are in. We could quickly know about MPAs, compliance restrictions and easy upsells for our customers.
- Customer tracking was incredibly handy as well. We could organize engagement campaigns based on which of our uses need it most.
- Quick integration into our systems was nice too. We use a dozen or so softwares that are a part of their integration partners, which made cross team communication very convenient.
- The price point seems a little high... Valuing a software is tough, and I know Woopra would sign this one off, but this leads into my next point.
- The package never saw much expansion. I would have liked to see updates to improve and expand functionality. Sometimes you see client pages disappear, things would sometime freeze or take a while to load, and there was a few documents we would have liked added.
April 17, 2017
I was introduced to Woopra when we were hired to develop a native app on iOS and Android. The organization that hired us was currently using Woopra on their website and wanted to have it implemented on the apps for cross device tracking. Woopra is a unique tracking tool that allows for the capture of personal identifying information, which addresses the need of this organization as it can also act as a CRM of sorts. It is important to note that the website and apps are product offerings that users pay for, and upon doing so, they agree to have their PII collected.
- It is quite easy to implement once the structure of the platform is understood.
- Funnel building and capabilities look powerful, although I do not use them personally.
- Reports are very simple to set up as they are based entirely on the schema/strategy that you create.
- The interface is not set up well for analysis.
- The native developers I worked with did not like that the SDK has not been updated in a few years.
- The interface does not make tools, such as building segments and creating filters, very intuitive.
Not only is Woopra an amazing product, but their customer service is outstanding. It's clear that they truly care about their clients needs and will do whatever it takes to make sure they're met. I'm very glad to have randomly stumbled upon this product 5 years ago.
- Product
- Customer Service
- Communication.
- The app could be slightly better. Sometimes it freezes when I try to open it.
September 11, 2013
- Provides web traffic by company or organization so a user can see interest by company. Potentially, it can help direct marketing and sales efforts.
- Nice web based GUI.
- Easy installation - simple code install and you are running.
- Free module gives excellent information at no cost with easy to set up "actions".
- Does an excellent job at tracking PDF downloads.
- Discontinuing the desktop based client was an enormous disappointment.
- Removing the chat agent made the product less useful to our organization.
- Inability to download data to Excel format
- Free version does not allow you to see data more than 90 days old.
October 16, 2013
- The product was helpful in managing our international reach. I needed to listen to social on an international level and having the ability to integrate those conversations was critical.
- Generating customer reports was time consuming.
Woopra Scorecard Summary
What is Woopra?
Woopra is a fully-integrated Customer Journey Analytics platform that helps organizations to visualize, analyze and experience every touchpoint in the customer journey, empowering data-driven teams to grow and innovate substantially faster. With more than 200,000 users and 1,000 innovative customers across the world, Woopra provides the first unified analytics solution that is used by SaaS, eCommerce and On-Demand services for understanding, engaging and connecting with customers through data.
Data below provided by the vendor
Data below provided by the vendor
Woopra tracks usage across your website, product and mobile applications. The platform offers 51+ one-click integrations with partners such as Salesforce, Marketo, Intercom and Segment to seamlessly unify disparate data points across tools, teams and touchpoints.
Advanced analytics reports include Customer Journeys, Trends and Retention reports powered by consolidated data. Translating numbers into people and opening entirely new views of the who, the what and the how in your data.
Deployment Type
Features
Premium Consulting/Integration Services Available?
Support Options
Mobile App
Pricing Information http://www.woopra.com/pricing |
Woopra Screenshots
Woopra Integrations
Salesforce.com, Zendesk Support Suite, LiveChat, Marketo, Iterable, Zoom, Facebook for Business, HubSpot Marketing Hub, Stripe, Twilio Segment, Pardot, ActiveCampaign, Freshdesk, Google Ads (formerly AdWords), Magento Commerce Cloud (formerly Magento)
Woopra Competitors
Woopra Pricing
Starting Price: $80
- Has featureFree Trial Available?Yes
- Has featureFree or Freemium Version Available?Yes
- Has featurePremium Consulting/Integration Services Available?Yes
- Entry-level set up fee?Optional
| Edition | Pricing Details | Terms |
|---|---|---|
| Pro | $999.00 | Per Month |
Woopra Customer Size Distribution
| Consumers | 2% | |
| Small Businesses (1-50 employees) | 25% | |
| Mid-Size Companies (51-500 employees) | 30% | |
| Enterprises (> 500 employees) | 43% |
Woopra Support Options
| Free Version | Paid Version | |
|---|---|---|
| FAQ/Knowledgebase | ||
| Phone |
Woopra Technical Details
| Deployment Types: | SaaS |
|---|---|
| Operating Systems: | Unspecified |
| Mobile Application: | Apple iOS, Android |
Frequently Asked Questions
What is Woopra?
Woopra provides real-time customer analytics. It begins by tracking users across digital touch points (website, mobile app, help desk, marketing automation, etc.) and building a comprehensive behavioral profile for each user. These Customer Profiles are Woopra's building blocks, which are used to generate custom analytics reports, funnel analytics, retention analytics, and more.
How much does Woopra cost?
Woopra starts at $80.
What are Woopra's top competitors?
Who uses Woopra?
The most common users of Woopra are from Small Businesses and the Internet industry.