X Ads is still a good decision ad platform wise
November 20, 2025

X Ads is still a good decision ad platform wise

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with X Ads

X ADS is great for getting in front of decision makers, especially when promoting a B2B or SAAS product. What I love most is the self serve + rep route. Where you can control everything but have an extra set of eyes from X ADS for some QA and assistance when you need it.

Pros

  • targeting
  • awareness
  • effective CPM

Cons

  • audience targeting
  • HHI targeting
  • optimizations account wide vs campaign by campaign
  • increased impressions
  • increased brand recognition
  • decreased channel CPMs
If you're familiar with any advertising platform out there, X ADS is more user friendly than most. However, there are still some 'black box" ares like audience targeting where it can be had to understand exactly whom you are reaching. I love being able to go to a geo level and add on followers becuase that can really paint a picture of the ideal client persona.
Compared to Google Ads, I think X ADS is easier to get going, but can take longer to see results. X ADS is signficatly better at understanding performance than Reddit ( who I believe is the worst of the big channels out there). Similar to Meta, audience information can be challenging to uncover, but not impossible.

Do you think X Ads delivers good value for the price?

Yes

Are you happy with X Ads's feature set?

Yes

Did X Ads live up to sales and marketing promises?

Yes

Did implementation of X Ads go as expected?

Yes

Would you buy X Ads again?

Yes

It's great for getting in front of tech decision makers becuase they are so on the platform, less great for direct ecommerce sales, but I've seen it work with the right targeting. Another great opportunity is government folks or Fortune 10 tech / support. It's amazing who responds to a X post these days!

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