Gemini - Search & Native - Big on Oppurtunity - If You Work For It!
March 29, 2018

Gemini - Search & Native - Big on Oppurtunity - If You Work For It!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Yahoo Gemini

In my previous organization, Yahoo Gemini was used for both promoting brand awareness and also performance marketing within multiple sectors including mortgages and life insurance. It was used alongside a host of other digital channels including SoMe and Paid Search.
  • The ability to sync campaigns from other digital platforms such as AdWords makes set-up and management much easier and quicker.
  • The interface is very familiar to those who may have worked in other disciplines such as Paid Search and it is very easy to navigate and also there is a wealth of information on how to create and deploy ads effectively.
  • Being able to apply ads across different formats such Search and Native from one platform and compare performance is a powerful solution and improves the overall reach making the time investment worthwhile.
  • There was an initial struggle to get started with certain billing options not being initially available (credit card only) and that providied further issues with perfectly common and standard credit cards being declined and then help not being particularly forthcoming and that assistance not being based in the same time-zone (UK)
  • There would be problems with getting reach in certain campaigns with little insight as to what might be causing the issue and the diagnosis tools sometimes leaving a bit to be desired. There is a lack of audience insights/targeting which probably causes this issue.
  • Some image sizes/types that were said to be available for Native advertising seemingly were not properly supported or would sometimes not display correctly when uploaded, there was not much information or explanation as to why this was the case.
  • ROI was positive overall and outperformed some existing channels, it was very strong in particularly high competition markets in the UK.
  • Traffic is lower generally than other digital marketing solutions so it makes less difference to the ROI of every large company, but smaller, more agile operations can certainly benefit.
  • Some campaigns seemed to have very poor ROI, but with less insights available it's hard to take action beyond de-activating rather than going through standard optimisation paths.
Both Taboola and Yahoo Gemini were used in the organization, but the general client relationship with Taboola was much stronger in the UK and allowed for more constant investment rather than being seen as an 'experimental channel' as Yahoo Gemini was.
Any company which has performance marketing or a brand awareness budget that can be dedicated out to Search/Native should definitely try Yahoo Gemini although results can be mixed depending on your region/market. If you get past stumbling blocks around reach and admin set-up then the results can be very good.