Yahoo! Advertising - Reseller Review
September 14, 2020

Yahoo! Advertising - Reseller Review

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Reseller

Overall Satisfaction with Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising

We currently resell Yahoo Gemini to our clients and manage their advertising through their platform. This product is specifically used by our Ad Operations department and sold by our sales team. The Ad Ops team is the hands on keyboard type and manipulating campaigns, set up, reporting, etc. This allows us to provide our clients with an array of products to advertise on multiple platforms to get a greater exposure!

Pros

  • Good reporting.
  • Easy to use interface.
  • Transparency.

Cons

  • Some parts of the entry are repetitive.
  • Could use some more robust options.
  • Could use some more granular reporting.
  • Being able to provide our clients with a full suite of products is important.
  • Being able to provide our clients with a different audience to be in front of.
  • Being able to push Google Ads campaigns through is super easy!
Google is definitely the mammoth in this space, but it is nice to be able to be on multiple different search engines. People are using all different kinds of SEs to get their information.
It is also nice to push other campaigns straight into Yahoo! and not have as much legwork on that end.
They were always super helpful during training and demoing and would answer any questions we had.
We didn't have a direct account manager, which would have been nice, but I just don't think their size accommodates for that type of set up.
They are very knowledgeable and help guide you through a set up for each particular client.
Being able to push Google campaigns straight into their UI is the most helpful thing, that way you're not doing two completely different setups. Saves a lot of work on the front end. Their UI is pretty straightforward to use and doesn't require a ton of legwork to get things running.

Do you think Yahoo Native delivers good value for the price?

Yes

Are you happy with Yahoo Native's feature set?

Yes

Did Yahoo Native live up to sales and marketing promises?

Yes

Did implementation of Yahoo Native go as expected?

Yes

Would you buy Yahoo Native again?

Yes

It clearly doesn't have as great of a reach as Google does, so it is sometimes hard to get clients on board with wanting to advertise there, but it is a good way to get all sorts of different demographics and a large reach if you're on all the different platforms available.
They don't really have a unique audience.

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