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Good scope of unique, high-consumption impressions, limited way to receive them
September 15, 2020

Good scope of unique, high-consumption impressions, limited way to receive them

Anonymous | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User

Overall Satisfaction with Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising

We use the platform to purchase ad inventory on Gemini. This is a decent & cheaper way to purchase native/brand awareness media.
  • Native advertising budget
  • Native advertising placements
  • Search engine marketing management
  • Clunky platform
  • There is very limited revenue from Yahoo.
  • They give a lot of free trial dollars, in which case it's risk free!
Yahoo has a broader reach than LinkedIn in terms of category of intents. Yahoo also supercedes LinkedIn in terms of impression volume. LinkedIn is also a more expensive acquisition overall.
There is a ton of support that is willing to hold your hand through everything. However, the primary reason behind this is the very clunky UI that makes media buying and customized targets difficult for self-service. Even big fans of Gemini find it hard to advocate for a new client to purchase because the setup is convoluted and tricky.
One of my main pain points with yahoo gemini is that the product is very difficult to use and the UI seems like they took a skeleton of a similar product and made it bare bones functional for the purpose of generating ad spend. It is a huge barrier for new customers and I feel one of the main reasons they have new customers at all is all the free trial dollars they offer.

Do you think Yahoo Native delivers good value for the price?

No

Are you happy with Yahoo Native's feature set?

No

Did Yahoo Native live up to sales and marketing promises?

Yes

Did implementation of Yahoo Native go as expected?

No

Would you buy Yahoo Native again?

Yes

Microsoft 365 (formerly Office 365), Google Ads (formerly AdWords), Google Analytics
It definitely doesn't belong with a paid search team. The native & search buys should be the responsibility of a display team. It frequently gets grouped into an SEM buy because of Yahoo's association with Bing. But that time is over now! All that said, it is very good for simple native buys and Yahoo properties have a ton of loyal content consumers that have great retention.