Good scope of unique, high-consumption impressions, limited way to receive them
September 15, 2020
Good scope of unique, high-consumption impressions, limited way to receive them

Score 2 out of 10
Vetted Review
Verified User
Overall Satisfaction with Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising
We use the platform to purchase ad inventory on Gemini. This is a decent & cheaper way to purchase native/brand awareness media.
Pros
- Native advertising budget
- Native advertising placements
Cons
- Search engine marketing management
- Clunky platform
- There is very limited revenue from Yahoo.
- They give a lot of free trial dollars, in which case it's risk free!
Yahoo has a broader reach than LinkedIn in terms of category of intents. Yahoo also supercedes LinkedIn in terms of impression volume. LinkedIn is also a more expensive acquisition overall.
Do you think Yahoo Native delivers good value for the price?
No
Are you happy with Yahoo Native's feature set?
No
Did Yahoo Native live up to sales and marketing promises?
Yes
Did implementation of Yahoo Native go as expected?
No
Would you buy Yahoo Native again?
Yes
Comments
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