Item: Yahoo Native
Rating: 5
Author: Garegin Baghdasaryan

Use Cases and Deployment Scope

Our company used Gemini to drive in leads and traffic to our websites. We advertised on Gemini for over 8 years.

Pros and Cons

Easy to manage budgets
Easy campaign creation
Making changes were simple

Targeting
Call campaigns

Alternatives Considered

Bing Ads, Google Ads (formerly AdWords), StackAdapt and Taboola

Gemini had cheaper CPCS but would not convert as well as Bing or Google. It would be consistent but not as good.

When Gemini was newer the support was great. After a while support kind of stopped, account managers would stop contacting to help out. We had to start figuring out issues on our own without any help.

Key Insights

Do you think Yahoo Native delivers good value for the price?

Not sure

Are you happy with Yahoo Native's feature set?

Did Yahoo Native live up to sales and marketing promises?

Did implementation of Yahoo Native go as expected?

Yes

Would you buy Yahoo Native again?

Other Software Used

Google Ads (formerly AdWords), Bing Ads, Taboola, StackAdapt

Likelihood to Recommend

The traffic is definitely cheaper than other platforms or other advertising options. It's the best way to get cheap but quality traffic.

Yahoo Gemini Review

Overall Satisfaction with Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising