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Scalable to an Extent
September 26, 2020

Scalable to an Extent

Nathan Richardson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising

I would describe our usage of Yahoo Gemini! as a tangential, albeit ongoing, experiment with non-mainstream paid channels. I'd put it in the same paid category as Quora, Reddit, and other non-mainstream categories of paid ads. We have seen a certain degree of success with it, though I'll be the first to say that the interface isn't at all pleasant.
  • Less competition
  • Cost-effective bidding system
  • Great for that little bit of extra spend
  • Quality leads and MQLs
  • The interface is very poor
  • Feels like a dinosaur in some ways
  • Customer support is lacking
  • Quality leads/MQLs
  • Scalable to an extent
  • Breakdown after a certain point
Yahoo Gemini! does stack up well against its competitors in the smaller spending realms. We've never been able to justify the ROI when we try to scale it up to even 10% - 15% of our spend. No, we've found that it's much better as a tangential win than a mainstream channel.
At times, the support feels non-existent for a somewhat complicated interface.
Not bad, but not great.

Do you think Yahoo Native delivers good value for the price?

Yes

Are you happy with Yahoo Native's feature set?

Yes

Did Yahoo Native live up to sales and marketing promises?

Yes

Did implementation of Yahoo Native go as expected?

Yes

Would you buy Yahoo Native again?

Yes

As I've alluded to before, Yahoo Gemini! is particularly well-suited for that extra bit of marketing spend and those last few needed leads and MQLs to get you over the hump. We definitely find that the ROI is well worth it, but it's also not the type of channel that we're gonna drop half of our budget on. The scalability is limited to an extent.