Item: Yoast
Rating: 8
Author: Andrew Davison

Use Cases and Deployment Scope

We use Yoast Wordpress SEO Plugins mainly for analyzing our site pages, but it has also helped us to boost traffic and grow our search engine rank. The plug-in mostly helps by highlighting the main keywords on a page and making sure they are used in the correct manner. It’s really helpful for beginners because it not only ensures high SEO rankings, but also gives other valuable information like readability scores, keyword density and content length.

Pros and Cons

It's incredibly easy to create a well-optimized post for search engines and readers by showing you tips and how to improve your content in terms of keywords, focus keywords, readability, accessibility and length.
Yoast Wordpress SEO Plugins automatically checks for spammy links that could harm the reputation of your site because it looks through the text on all posts as well as any media files you include on your site
It can check if all are images are labeled with both alt and title tags or which provides the reader with more details about what's going on in an image which is especially helpful for users who don't use sight reading software (a.k.a totally)

It seems noticeably slower than other plugins.
Yoast Wordpress SEO Plugins imposes a penalty on sites for not having social shares, regardless of the size or fame of the site.
It really needs automatic boilerplate generation, so you don't have to manually include basic tags like title and description.

Return on Investment

Traffic is up, quality traffic is up, and conversion rates are steadily increasing
Wordpress runs smoothly with the plugin installed; without it I saw a lot more downtime
It helps me stay focused on what really matters--growing my business--rather than worrying about technical details

Key Insights

Do you think Yoast delivers good value for the price?

Yes

Are you happy with Yoast's feature set?

Yes

Did Yoast live up to sales and marketing promises?

Yes

Did implementation of Yoast go as expected?

Yes

Would you buy Yoast again?

Yes

Other Software Used

Google Search Console, Moz Pro, Google Analytics

Likelihood to Recommend

Yoast Wordpress SEO Plugins is most suited for people who want to improve the rankings of pages on search engines. Specifically, it's best for people who have a lot of content (blog posts, product descriptions) and are using WordPress as their platform.

It can also be used by bloggers and internet marketers who don't really know how to properly optimize their own page content for better rankings in Google's algorithm. Yoast Webmaster Tools is really great too because its SEO tool will give you the exact information about what your website should have so that it ranks better.

Yoast Wordpress SEO Plugins - the goto SEO plugin for Wordpress sites

Overall Satisfaction with Yoast Wordpress SEO Plugins