Useful but Limited by Broken GA4 Integration
December 02, 2025

Useful but Limited by Broken GA4 Integration

Samuel Nygren | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with Zoho Billing

We use Zoho Billing as the core billing system for our B2B product, including subscription management, invoicing, and handling payments from our online store. The main reason we selected it is the tight integration with the rest of the Zoho ecosystem, since we run Zoho One across our organization for sales and support.

Pros

  • Integrating with other ZoHo modules
  • Pricing

Cons

  • Google Analtics integration broken
  • Struggling to run ads since it's tricky to track sales in GA
Zoho Billing covers our subscription and invoicing needs well and fits nicely into our Zoho setup, but its broken GA4 integration is a real limitation for our use case.
Stripe is much more flexible and customizable.

Do you think Zoho Billing delivers good value for the price?

Yes

Are you happy with Zoho Billing's feature set?

Yes

Did Zoho Billing live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Zoho Billing go as expected?

No

Would you buy Zoho Billing again?

No

A key business need for us is accurate purchase and revenue tracking in Google Analytics (GA4). Zoho Billing’s GA4 integration has not worked for us, despite multiple support interactions and confirmation from Zoho that the integration currently isn’t reliable. Because of this, we can’t track completed purchases or revenue inside GA4, which creates a gap in our analytics and makes it harder to evaluate marketing performance.

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