ZoomInfo for lead generation
January 23, 2020

ZoomInfo for lead generation

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo

We are using ZoomInfo for lead generation and insights for sales. In addition to helping us find the right person in large organizations, there are a lot of smaller customers out there we wouldn't otherwise know about. ZoomInfo has been very helpful in finding our target leads.

Pros

  • Finding relevant people in target organizations.
  • Find phone numbers and email addresses.

Cons

  • Search Boolean could be enhanced for better "AND" and "OR" functionality.
  • Better organization chart mapping is needed.
  • Generates much larger funnels.
  • More precise targeting of leads.
  • Hunter
ZoomInfo is better on all fronts except for price.
Hunter
ZoomInfo is useful for finding new leads and also for companies for marketing/sales activities so that you can target the right people. It isn't currently that great at mapping the relationships between those people (org charts), though they are trying.

ZoomInfo Sales Feature Ratings

7.3
Advanced search
7
Identification of new leads
9
List quality
9
List upload/download
6
Ideal customer targeting
6
Load time/data access
7
8.0
Contact information
8
Company information
8
Industry information
8
8.0
Salesforce integration
8
Company/business profiles
8
Alerts and reminders
8
Data hygiene
8
Automatic data refresh
8
Tags
8
Filters and segmentation
8
Not Rated
Sales email templates
Not Rated

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