Item: ZoomInfo Sales
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

We are using ZoomInfo for lead generation and insights for sales. In addition to helping us find the right person in large organizations, there are a lot of smaller customers out there we wouldn't otherwise know about. ZoomInfo has been very helpful in finding our target leads.

Pros and Cons

Finding relevant people in target organizations.
Find phone numbers and email addresses.

Search Boolean could be enhanced for better "AND" and "OR" functionality.
Better organization chart mapping is needed.

Return on Investment

Generates much larger funnels.
More precise targeting of leads.

Alternatives Considered

Hunter

ZoomInfo is better on all fronts except for price.

Other Software Used

Hunter

Likelihood to Recommend

ZoomInfo is useful for finding new leads and also for companies for marketing/sales activities so that you can target the right people. It isn't currently that great at mapping the relationships between those people (org charts), though they are trying.

ZoomInfo for lead generation

Overall Satisfaction with ZoomInfo