Item: ZoomInfo Sales
Rating: 7
Author: Verified User

Overall Satisfaction with ZoomInfo

Use Cases and Deployment Scope

We currently use ZoomInfo to find key contacts in verticals that play well with our product. Specifically, it is used in Marketing and Sales operations. ZoomInfo helps us find prospects and determine our potential total addressable market.

Pros and Cons

Pros

Locate key contacts at named accounts.
Help us understand our total addressable market.
Enables our Sales team to build their outreach portfolio.

Cons

Could support marketing operations more in terms of functionality.
User interface not intuitive nor easy to use.

Return on Investment

Growth in sales database.
Increase efficiency in finding decision makers.

Likelihood to Recommend

ZoomInfo is powerful as a sales support tool in identifying key contacts. Where ZoomInfo has low value is on the marketing side. The manual set up of the 'form complete' feature is extremely technical to its detriment. Opt-ins for marketing outreach are vague and unsubstantiated. When paired with intent data, the value is obvious, however, for smaller to mid-size businesses, the cost is usually out of budget when considered against alternative intent tools.

ZoomInfo Sales Feature Ratings

Comments

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Colbie Blaisdell
(Vendor Representative) commented 4 years ago
Hello, Thank you for your review and feedback here. We value what you have to say, and have a lot we could share with a marketing professional like yourself! ZoomInfo’s database leverages over 130+ million contacts and 95+ million company profiles. With ZoomInfo Enrich, you and your team are able to fill in missing information on web forms, gather critical missing information from trade shows and events, improve lead scoring and follow up on all your marketing campaigns, and reduce bounce rates due to incorrect email addresses, thanks to the technology of NeverBounce! The list goes on, but if you are interested, we have many courses available on our ZoomInfo University, which can be found under your name on the homepage. We have many resources available for a marketing team like yours, as this is a great resource if you either want to polish up on some of your skills or find a new one. You'll find all you need to know there with videos, and how-to's. However, you are always encouraged to reach out to your Account Manager as they will be able to share more best practices with you. Please let me know if there is anything we can further assist you with. Thank you, Colbie Blaisdell, ZoomInfo Customer Advocacy Team

Essential to finding key contacts