Lead Generation made simple with ZoomInfo
June 03, 2021

Lead Generation made simple with ZoomInfo

Gabrielle Brown-Samuels | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo

We are using ZoomInfo to do lead generation and importing new contacts for prospecting into Salesforce CRM.
Zoom Info is being used by our sales department to search for new organizations that can utilize our services. This tool has saved us so much time and allows [us] to import new leads with the simple click of a few buttons. Lead generation takes less time and the bulk imports, saved searches, and category searches are real-time savers. Being able to continue a search from a pre-saved template makes such a difference. Instead of a few hours, quality leads can be saved and contacted in a matter of minutes.
  • Sync with CRM
  • Save Search
  • Provide[s] a Good UX
  • Less Clutter in the updates section
  • Involve less steps to get to individual contacts
  • Positive, reduced cost of lead acqusition
  • Faster growth for lead database
  • Faster Lead Conversion
  • Increased Work Load Efficiency
ZoomInfo is an excellent tool for learning about new businesses to target and doing lead generation, The database provides plenty of useful information, a high level of overview of companies allows for a quick study. Being able to access so much information on a company so quickly makes it easy to present an offering and evaluate how to best serve their needs effectively. Knowledge is power and understanding the organizational structure, annual revenue, hierarchy, and nomenclature at a glance is a huge time saver. If an organization does not have time to sift through companies and contact information then ZoomInfo is probably not the tool for you, if you do not have a heavy-duty CRM like Salesforce [or] HubSpot in place then you should probably wait longer to use a tool like ZoomInfo. ZoomInfo is for identifying customers that fit in your target audience and connecting with as many organizations as possible.

ZoomInfo Sales Feature Ratings

Advanced search
8
Identification of new leads
10
List quality
8
List upload/download
10
Ideal customer targeting
10
Load time/data access
10
Contact information
7
Company information
8
Industry information
10
Salesforce integration
10
Company/business profiles
10
Alerts and reminders
10
Data hygiene
6
Automatic data refresh
7
Tags
10
Filters and segmentation
10
Sales email templates
Not Rated