Item: ZoomInfo Sales
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

Currently being used in sales and marketing for contact information as well as demographic information such as locations, revenue, employee count. A great tool to clean up existing information to current data.

Pros and Cons

Locations.
Contacts.
Ease of use.

Not all the data is displayed, needs to be exported.
Locations of offices can be better.
Add Forbes and Fortune rankings on the main page.

Return on Investment

Increased efficiency.
Helps with data hygiene.
Additional revenue identified.

Alternatives Considered

Office locations is not as robust as others. Data quality is better but not that much better. Data displayed is good as well as exporting feature.

Other Software Used

Informatica Cloud MDM - Customer 360 for Salesforce, Tableau Online, Snowflake

Likelihood to Recommend

Layout of the page is excellent, clean and easy to use. Intent and News is up to date and we like the fact that similar companies are there with the summary. Company details can go into more details. Technologies is confusing.

ZoomInfo isn't perfect but is a more than useful tool

Overall Satisfaction with ZoomInfo