Item: ZoomInfo Sales
Rating: 10
Author: Logan Green

Use Cases and Deployment Scope

ZoomInfo is available to every Account Executive in our Company. It is an excellent resource for finding high-quality leads and information that would otherwise be difficult to find. Using ZoomInfo, I can target companies using very specific parameters as well as find the names and contact information of C-Level Executives for the companies I am prospecting. I have greatly increased the number of good leads that I find on a daily basis by utilizing ZoomInfo. The ability to create call lists based on targeted parameters such as company revenue, employee count, industry, sub-industry, and even specific SIC codes enables me to really tailor my lists to find the exact type of company that I want to find. It is extremely rare to come across a company on my list that does not ship.

Pros and Cons

Gives users the ability to create custom lists with many useful search parameters.
Gives users contact information on C-Level executives that would typically be difficult to find.
Sends out daily/weekly emails to update users on new additions to saved searches.

This is truly nitpicking because it's not that much of an inconvenience, but it would be nice if when I went back to the previous page while using a search list, if the results would stay in the same order and on the same pages so I would know if I have called them already without having to go back through my notes.

Key Insights

Do you think ZoomInfo Sales delivers good value for the price?

Yes

Are you happy with ZoomInfo Sales's feature set?

Yes

Did ZoomInfo Sales live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of ZoomInfo Sales go as expected?

I wasn't involved with the implementation phase

Would you buy ZoomInfo Sales again?

Yes

Return on Investment

Finding more quality leads as compared to other lead generation methods.
Save time by creating lists quickly with very specific criteria.
Finding contact information of C-Level Executives that would otherwise be very difficult to obtain.

Likelihood to Recommend

If your job requires you to do prospecting and lead generation, then I have found no better tool for this than ZoomInfo. I have found that using ZoomInfo to find leads is by far the most productive use of my time compared to any other method of finding leads. I also love that they send daily/weekly emails letting me know about new companies in my target markets and search lists. I'm looking forward to the ZoomInfo Conference tomorrow (6-16) so that I can learn even more about all the ways to maximize the success I have had using it.

Time is our most valuable commodity, get the most out of it with ZoomInfo.

Overall Satisfaction with ZoomInfo