Best Software for MidMarket and Large Enterprises
June 18, 2021

Best Software for MidMarket and Large Enterprises

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo

ZoomInfo is being used by the Sales and Marketing teams across several continents. It helps us prospect more effectively, develop better leads and contacts, and understand where our clients are headed.

Pros

  • Provides "Scoops" so you can act on public and/or private company info.
  • Provides contact info (business emails, supplementary emails, mobile and direct phone lines) that has been checked by their data scientists.
  • Provides org charts so you can get an idea of the company structure, so you know where to penetrate.
  • Uses NAICS codes, and allows you to search by NAICS.
  • Lets you search by location, from the granular (zip code) to the macro (continent level).
  • Once you have identified a company you want to target, there is a "similar companies" button.
  • Lets you tag, customize searches and then subscribe to them to receive email updates.

Cons

  • I wish I could submit a ZoomInfo data request for every company (big or small) I want to see there. Sometimes start-ups or smaller companies are not on the platform.

Do you think ZoomInfo Sales delivers good value for the price?

Yes

Are you happy with ZoomInfo Sales's feature set?

Yes

Did ZoomInfo Sales live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of ZoomInfo Sales go as expected?

I wasn't involved with the implementation phase

Would you buy ZoomInfo Sales again?

Yes

  • Grown database
  • Less time to reach decision makers or KOL
ZoomInfo is an excellent tool if you are trying to build a pipeline, prospect, or reach new contacts at a company you already have business with. If you are trying to work with companies that are already somewhat established (mid-market or larger), it is a very useful tool. If you are trying to target start-ups or smaller organizations, ZoomInfo may not have any information on contacts, so it's less helpful there.

ZoomInfo Sales Feature Ratings

8.2
Advanced search
9
Identification of new leads
8
List quality
Not Rated
List upload/download
7
Ideal customer targeting
7
Load time/data access
10
8.0
Contact information
8
Company information
8
Industry information
8
7.5
Salesforce integration
Not Rated
Company/business profiles
5
Alerts and reminders
7
Data hygiene
7
Automatic data refresh
8
Tags
8
Filters and segmentation
10
Sales Intelligence Email Features ()
Not Rated

Using ZoomInfo

Excellent UI, features are well-integrated and their support team/trainings really help you learn to leverage the platform in the best way possible.
ProsCons
Like to use
Relatively simple
Easy to use
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
None
  • Advanced Search
  • Location Filter
  • Company Size filter
  • Job Title or Function Filter
  • Scoops (takes getting used to)
  • Intent (takes getting used to)
Yes, but I don't use it

Comments

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