ZoomInfo Marketing's MarketingOS allows our Sales and Marketing team to be more strategically aligned
October 03, 2024

ZoomInfo Marketing's MarketingOS allows our Sales and Marketing team to be more strategically aligned

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo Marketing

ZoomInfo Marketing allows us to create very targeted audiences for our content marketing ads on LinkedIn. It's been a really great tool for tracking companies who are continuously returning to our .com and we've been able to create more targeted campaigns towards those people. The amount of insights and data we can glean from this tool have helped us take a step back and look at our strategy, make decisions based on these insights, and know our tactics are positioned better. Not to mention the

Pros

  • Connects our sales process with our marketing process and allows us to collaborate effectively based on sales goals (audience lists, accounts, etc)
  • The integration with LinkedIn audience allows us to be more targeted
  • Workflows, there are so many options here and you can gather a lot of great data for nurture campaigns

Cons

  • Reporting doesn't fully feel fleshed out
  • It has greatly increased our sales and marketing alignment which has helped us move the needle with our MQLs.
  • We've been able to target our LinkedIn ads to specific companies we want to work with and secure meetings with them.
I think it's great for marketing and sales alignment and it gives great insights and data that we can translate over to our LinkedIn advertising, but I think the reporting limitations aren't great. The discrepancies don't provide full confidence in the numbers. But, as a tool to become more targeted based on websights and sales goals it's great!
The social advertising integration with LinkedIn specifically has helped us become much more targeted. It's combination with audiences allow our sales and marketing functions to quickly build strategic lists and quickly pull them over to LinkedIn. The amount of time saved building audiences within LinkedIn is great. And the ability to quickly build audiences based on websights data and get ads in front of people who are currently visiting our site it truly valuable.

Do you think ZoomInfo Marketing delivers good value for the price?

Yes

Are you happy with ZoomInfo Marketing's feature set?

Yes

Did ZoomInfo Marketing live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of ZoomInfo Marketing go as expected?

I wasn't involved with the implementation phase

Would you buy ZoomInfo Marketing again?

Yes

ZoomInfo Marketing has helped us optimize our LinkedIn advertising and is a key tool in out toolkit now. The websights and intent tools give us great insight we couldn't find from other tools we have used. I'd say full reporting is less appropriate at this moment.

ZoomInfo Marketing Feature Ratings

9.0
Integrations with third-party software
8
Automated workflow & orchestration
10
10.0
3rd party intent signals
10
Downstream intent signals
10
Account identification
10
9.3
Standard visitor segmentation
10
Behavioral visitor segmentation
10
ABM sales intelligence
8
8.0
Automated routing and prioritization
8
Customer interaction histories
Not Rated
Engagement data tracking
Not Rated
5.0
Social advertising
8
Ad reporting and analytics
2

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