ZoomInfo Marketing - ABM Game Changer
October 03, 2024
ZoomInfo Marketing - ABM Game Changer
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with ZoomInfo Marketing
We use ZoomInfo Marketing primarily to build and manage our ABM programs. It allows us to target our audience precisely and engage them across multiple channels, which is a huge time saver! Plus, managing our ABM budget in one platform is incredibly straightforward. With their integration, we can easily report on both spend and engagement all in one place.
Pros
- I am able to report on performance across several channels in one location
- I can build a audience once and sync it across most of my channels.
- Ad creative is extremely easy to manage and report on
Cons
- I think reporting can be more granular
- Add sort or filter capabilities in the dashboard
- Increase paid media return on investment
- increased lead and MQL generation
- Has help speed up the sales cycle
- 6sense and Demandbase One
Do you think ZoomInfo Marketing delivers good value for the price?
Yes
Are you happy with ZoomInfo Marketing's feature set?
Yes
Did ZoomInfo Marketing live up to sales and marketing promises?
Yes
Did implementation of ZoomInfo Marketing go as expected?
Yes
Would you buy ZoomInfo Marketing again?
Yes
Comments
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