A Powerful Tool for Data-Driven Target Audience Insights
October 03, 2024

A Powerful Tool for Data-Driven Target Audience Insights

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo Marketing

ZoomInfo Marketing's AMB marketing helps us get in front of new customers with brand awareness and increasing web traffic.

Pros

  • ABM Marketing
  • Data
  • Intent data and Signals

Cons

  • Ease of use
  • Determine Budget
  • Customization Limitations
  • Increased Conversions and MQLs:
  • Lower Cost Per Click (CPC) and Cost Per SQL
  • Greater Tech Stack Consolidation
I think they could make it easier to use.
Enhanced Targeting, streamline lead capture, increased reach and engagement on social
Has more detailed data and information

Do you think ZoomInfo Marketing delivers good value for the price?

Yes

Are you happy with ZoomInfo Marketing's feature set?

Yes

Did ZoomInfo Marketing live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of ZoomInfo Marketing go as expected?

Yes

Would you buy ZoomInfo Marketing again?

Yes

For one b2b business looking for ABM.

ZoomInfo Marketing Feature Ratings

8.5
Integrations with third-party software
10
Automated workflow & orchestration
7
6.3
3rd party intent signals
6
Downstream intent signals
6
Account identification
7
8.7
Standard visitor segmentation
9
Behavioral visitor segmentation
9
ABM sales intelligence
8
8.0
Automated routing and prioritization
8
Customer interaction histories
8
Engagement data tracking
8
8.0
Ad campaign creation
8
Display advertising
8
Contextual advertising
8
Social advertising
8
Ad reporting and analytics
8

Comments

More Reviews of ZoomInfo Marketing

  1. Home
  2. Account-Based Marketing (ABM) Tools
  3. ZoomInfo Marketing Reviews
  4. User Review of ZoomInfo Marketing