MarketingOS is the way to go for B2B Marketing
October 03, 2024

MarketingOS is the way to go for B2B Marketing

Jaime Magarity | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo Marketing

I used ZoomInfo Marketing's MarketingOS for bottom funnel digital campaigns to either intent or list audiences. Getting infront of customers with our products has been highly beneficial.

Pros

  • List generation
  • Bottom funnel marketing
  • campaign set up with ease

Cons

  • Invoice/billing
  • campaign cumulative metrics
  • campaign dashboard and report dashboard do not match up
  • Return on Investment/low cost/high impressions
  • Ease of use
MarketingOS is super intuitive an easy to use
ease of use and access

Do you think ZoomInfo Marketing delivers good value for the price?

Yes

Are you happy with ZoomInfo Marketing's feature set?

Yes

Did ZoomInfo Marketing live up to sales and marketing promises?

Yes

Did implementation of ZoomInfo Marketing go as expected?

Yes

Would you buy ZoomInfo Marketing again?

Yes

B2B marketing campaigning, reporting, audience/list generation. Plus, Mary Klein is a huge asset.

ZoomInfo Marketing Feature Ratings

ABM Integrations ()
Not Rated
10.0
3rd party intent signals
10
Downstream intent signals
10
Account identification
10
10.0
Standard visitor segmentation
10
Behavioral visitor segmentation
10
ABM sales intelligence
10
10.0
Automated routing and prioritization
10
Customer interaction histories
10
Engagement data tracking
10
10.0
Ad campaign creation
10
Display advertising
10
Contextual advertising
10
Social advertising
10
Ad reporting and analytics
10

Comments

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