Item: ZoomInfo Marketing
Rating: 10
Author: Verified User

Overall Satisfaction with ZoomInfo Marketing

Use Cases and Deployment Scope

We use ZoomInfo Marketing for our marketing campaigns, this is a great tool because it is intuitive and provide valuable information to better segment and target our audiences. During the onboarding process, the ZoomInfo Marketing support team was always available to assist us to show us how to use the tool more efficiently. We had several learning sessions with a real person. The expert was knowledgeable and made great recommendations. We truly value his expertise. It helped us to move forward with the learning curve of adopting a new product.

Pros and Cons

Pros

Providing valuable and up-to-date insight on companies
Connecting with other platforms that are part of our marketing ecosystem
Easy to access, navigate, and use. ZoomInfo Marketing is very intuitive

Cons

Keep extending the network of partners
Better communicate changes or updates made on platform
Run webinars to explain all the platform functionalities

Return on Investment

Better engagement with targeted audience
Easy adoption by all of the members of the marketing team
Upscaling our B2B marketing automation platform

Usability

Using ZoomInfo Marketing is very intuitive and user friendly. I like the look and feel of the tool. There are lot information available but this is not overwhelming. Also the navigation is quite self explanatory and we found the information we need quite easily. The dashboard provides a synthetic and holistic view of our account and active marketing campaigns. There is a great functionality to select specific timeframes for our activity such as the last 7 days or 30 days.

Marketing Performance

We are at the beginning of our journey with ZoomInfo Marketing but we found it very useful to be able to connect ZoomInfo Marketing with our existing marketing B2B platform. It has allowed us to improve our campaign lists. Because ZoomInfo Marketing has strong data, it helped us validate and update old data records that were stored in our CRM system.

Key Insights

Do you think ZoomInfo Marketing delivers good value for the price?

Yes

Are you happy with ZoomInfo Marketing's feature set?

Yes

Did ZoomInfo Marketing live up to sales and marketing promises?

Yes

Did implementation of ZoomInfo Marketing go as expected?

Yes

Would you buy ZoomInfo Marketing again?

Yes

Other Software Used

Salesforce CMS, unbounce, FlippingBook, Google Analytics, Wistia

Likelihood to Recommend

ZoomInfo Marketing is well suited to enrich a list of existing prospects. We have used ZoomInfo Marketing to learn more about potential prospects and push the information to our B2B marketing platform so the information was available not only for marketers but also to the sales representatives before they engage with the prospect. A great benefit as it was the natively integration so the process was smooth and seamless.

ZoomInfo Marketing Feature Ratings

Comments

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ZoomInfo Marketing Review - September 2024