About TRUE - What it means, and how it helps you

The TRUE program recognizes vendors who are Transparent, Responsive, Unbiased and Ethical in sourcing and using customer reviews.

We’re going beyond rejecting inauthentic reviews, to showcase companies that are committed to truly helping their buyers—you—make the right decision. When you read reviews for a TRUE-certified vendor, you can know the vendor has committed to transparency and takes their customer feedback seriously. This means you can make an eyes-wide-open decision about the product—and that once you’re a customer, your voice will be heard.

TRUE vendors must certify that they will be transparent, responsive, unbiased and ethical in managing their review programs. Any vendor can apply to earn the badge for the calendar year. There is no fee to be a part of this program.

TRUE vendors must:

  • Provide equal opportunity for product users to safely share honest feedback in reviews
  • Disclose how they source reviews and how incentives are used
  • Read all published reviews and respond when necessary
  • Represent review content accurately in sales and marketing materials
  • Disclose the use of intent data for marketing purposes

The TRUE program highlights vendors who are inviting ALL of their customers to write reviews, rather than cherry-picking the happiest ones.

If you are a vendor who is interested in applying for TRUE, you can learn more here.