Value-Added Resellers (VARs) Overview
What are Value-Added Resellers (VARs)?
Value-added resellers (VARs) add features or services to software and hardware products. They then resell these products to end users as turnkey solutions.
Individuals and businesses often need to replace old hardware or create new systems. This process can be difficult, especially if the user or business does not have the requisite knowledge. For example, a person might want a customized computer but not know how to build it. A company may need a security solution, but its employees may not know where to begin.
VARs solve these problems by selling products, expertise, and logistics. VARs commonly offer hardware and software packages designed for specific tasks, such as point of sale or cloud storage. VARs that offer these turnkey systems usually provide installation, training, and support for the system. The customer purchases a complete solution for their needs without needing to create it.
VARs often have expertise in specialized markets. They may offer consultation and assessment services to customers. These services help the customer discover their needs. The VAR can then offer an appropriate solution.
VARs Features & Capabilities
Most value-added resellers offer the following features:
Customized, integrated hardware and software systems
Consultation and assessment to understand customer needs
Installation and implementation
Training and onboarding
Support for the custom system
Value-added resellers often design solutions for:
Point of sale
Since VARs offer customized solutions, pricing will vary heavily from customer to customer. For an individual, a custom PC may cost under $1,000.00. For a large company purchasing a data center solution, the cost may be hundreds of thousands of dollars. Contact a vendor for an accurate assessment.