Overview
What is HubSpot Marketing Hub?
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
Easy to use for basic marketing needs
Streamlining Marketing Efforts: A Review of HubSpot Marketing Hub
HubSpot Review: Hands-Down the Best All-in-One Marketing Tool
Review of HubSpot Marketing Hub
I did not want to try Hubspot. I pushed myself and I am so happy I did. It made my work so much easier.
Easy-to-use tool but lacks personalization features and good reporting
HubSpot Marketing Hub Review & Product Details
HubSpot, All You Need to Stay Top of Mind.
Catch-all for marketing
Hubspot is spot on for scaling B2B SaaS companies
Go for it! Hubspot never lets your marketing plans come down.
Prove attribution or die trying
Awesome platform no matter what industry
Hubspot does a lot of things well but only some things really well
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- List management (364)8.282%
- Dashboards (366)7.979%
- Landing pages (362)6.363%
- Email deliverability reporting (363)6.060%
Reviewer Pros & Cons
Pricing
Free
$0
Starter
$50
Pro
$890
Entry-level set up fee?
- Setup fee required
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $50 per month
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.6WYSIWYG email editor(332) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 6.1Dynamic content(333) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.7Ability to test dynamic content(309) Ratings
Users can test dynamic content prior to launching a campaign.
- 6.3Landing pages(362) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8A/B testing(286) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 6.3Mobile optimization(355) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 6Email deliverability reporting(363) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.2List management(364) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 6.4Triggered drip sequences(276) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 6.4Lead nurturing automation(356) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 7.9Lead scoring and grading(324) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 7.7Data quality management(330) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 6.3Automated sales alerts and tasks(299) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 6.4Calendaring(305) Ratings
The software helps users maintain a calendar of all marketing activities.
- 6.1Event/webinar marketing(251) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 6.3Social sharing and campaigns(342) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 6.3Social profile integration(331) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.9Dashboards(366) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8.1Standard reports(362) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7Custom reports(324) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 7.6API(251) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 7.1Role-based workflow & approvals(280) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 5.9Customizability(303) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 7.8Integration with Salesforce.com(228) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.9Integration with Microsoft Dynamics CRM(96) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.7Integration with SugarCRM(90) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is HubSpot Marketing Hub?
HubSpot Marketing Hub Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
HubSpot Marketing Hub Screenshots
HubSpot Marketing Hub Video
Visit http://www.youtube.com/user/HubSpot to watch HubSpot Marketing Hub video.
HubSpot Marketing Hub Integrations
- NetSuite ERP
- Pipeliner CRM
- Salesforce Sales Cloud
- unbounce
- Survicate
- GaggleAMP
- SnapEngage
- Boingnet
- Wrike
- Wistia
- Pipemonk
- Zendesk Suite
- FreshBooks
- PandaDoc
- Perfect Audience
- Eventbrite
- Teamwork.com
- GoTo Webinar
- WorkflowMax
- SurveyMonkey
- Shopify
- Smartling
- BrightInfo
- Invoca
- DataHero
- Dropbox Sign
- Leadpages
- Dropbox
- Google Drive
- WordPress
- BigCommerce
- Uberflip
- Zoho CRM
- Zerys
- Infer
- GlobalMeet Webinar, superseded by GlobalMeet Webcast
- Membrain
- SalesforceIQ
- Modus
- inboundli
- Zapier
- Appcues
- Salesforce Marketing Cloud Interaction Studio, on marketing cloud
- Sugar Sell (SugarCRM)
- Microsoft Dynamics 365
- Zendesk Sell
- Gravity Forms
- SlideShare
- Seventh Sense
- UberConference
- by Dialpad
- Magento Commerce Cloud (formerly Magento)
- BlogMutt
- Pocket & Instapaper
- Pipedrive CRM
- Wufoo Forms
- BoostSuite
- GoChime
- Scripted
HubSpot Marketing Hub Competitors
HubSpot Marketing Hub Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Countries | United States, Argentina, Austria, Australia/Cocos/Christmas Island, Belgium, Brazil, Bulgaria, Canada, Colombia, Costa Rica, Czech Republic, Cyprus, Denmark, Estonia, Finland/Aland Islands, France, Germany, Greece, Ireland, India, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Kingdom |
Supported Languages | English, French, German, Japanese, Portuguese, and Spanish |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(2143)Attribute Ratings
- 9Likelihood to Renew371 ratings
- 9.1Availability25 ratings
- 8.9Performance17 ratings
- 9Usability106 ratings
- 8.4Support Rating88 ratings
- 9.1Online Training26 ratings
- 9.1In-Person Training8 ratings
- 7.3Implementation Rating48 ratings
- 7.3Configurability2 ratings
- 7.3Product Scalability7 ratings
- 8.9Ease of integration5 ratings
- 9.1Vendor pre-sale3 ratings
- 9.1Vendor post-sale3 ratings
- 8.9Email Marketing8 ratings
- 8Lead Management5 ratings
- 6.4Reporting & Analytics5 ratings
- 8.9CRM Integration5 ratings
Reviews
(1-3 of 3)The only Inbound Marketing software you need for SMB
- Full Integration of all required elements of Inbound Marketing; Blogging, Social Media, Landing Pages, Call-to-Action, Email Marketing, Automation Workflows, Personas and Campaigns paired with website native responsive CMS (including website personalization) and integrated reporting / analytics.
- Continuously improved and updated SaaS platform
- Easy to use and time saving
- Competitors monitoring
- SEO optimized
- CRM included, satisfactory for most SMBs
- The only thing we miss is not being able to swap content pieces within an existing workflow. You have to create a new one.
- It's important to setup a folder structure for images and content in front to find the requested assets easily.
- WYSIWYG email editor
- 90%9.0
- Dynamic content
- 100%10.0
- Ability to test dynamic content
- 100%10.0
- Landing pages
- 100%10.0
- A/B testing
- 100%10.0
- Mobile optimization
- 100%10.0
- Email deliverability reporting
- 100%10.0
- List management
- 90%9.0
- Triggered drip sequences
- 100%10.0
- Lead nurturing automation
- 100%10.0
- Lead scoring and grading
- 100%10.0
- Data quality management
- 90%9.0
- Automated sales alerts and tasks
- 80%8.0
- Calendaring
- 100%10.0
- Event/webinar marketing
- 100%10.0
- Social sharing and campaigns
- 100%10.0
- Social profile integration
- 100%10.0
- Dashboards
- 100%10.0
- Standard reports
- 100%10.0
- Custom reports
- 90%9.0
- API
- 100%10.0
- Role-based workflow & approvals
- 100%10.0
- Customizability
- 100%10.0
- Integration with Salesforce.com
- 100%10.0
- Integration with Microsoft Dynamics CRM
- 90%9.0
- Integration with SugarCRM
- 90%9.0
- HubSpot allows you to build an extensive history of the leads which eases lead conversion and sales.
- It helps you align marketing and sales, making the process of implementing a service level agreement easier and more effective.
- It supports you improving customer service.
- It lets you turn existing customers into brand advocates.
Inbound Marketing Consultant
Key Accounter
Inbound Marketing minded
Sales experience
- Lead Generation
- Lead Nurturing
- Contact / History based Social MEdia Monitoring
- Comprehensive reports
- Social Media Management focused on leads activities
- Building a Lead Gen Platform for several companies working in the same industry
- Advocate Marketing
- Product Features
- Product Usability
- Product Reputation
- Positive Sales Experience with the Vendor
- Implemented in-house
In order to set up HubSpot you have to clearly know what you want to achieve (goals) and think over your buyer persona(s).
Implementing inbound marketing, even in a small scale, always means rethinking processes in the company.
It changes the way Marketing and Sales teams work together.
- Developing new content for each stage of the funnel
- Learning to use new technics (Webinars etc.)
- Being patient!
- Online training
- Creating Landing Pages, Workflows and Lead Scoring
- Email Marketing
- Reports and Analytics
- Blog
- Website CMS (COS)
- Social Media Management. Has great functions but is quite different from other known platforms
- Eventbrite
- Wistia
- File import/export
- API (e.g. SOAP or REST)
- Javascript widgets
Brooklyn Bark hearts HubSpot!
- I am an MBA marketing '84. Not at all technically proficient. HubSpot allows me to translate marketing into website features.
- Education is vital. Again, I understand marketing. HubSpot education shows me how to translate concepts into internet.
- My beloved "elves", the technical support group, are knowledgeable and gracious every time they have to pull me out of the weeds.
- The missing functionality is that I cannot give access to just a specific page or function to another employee. I now have someone helping me with social media and I cannot give him access to posting and tweeting without giving him access to the whole website.
- In a sales graph you can actually see when we started with HubSpot. There is a big bump up and the graph goes up and to the right from there.
We might add Salesforce as we grow but it will only address one area of our needs whereas HubSpot hit website development and maintenance, social media presence and other areas that Salesforce does not.
Being a small company with one person wearing many hats, HubSpot makes my sales and marketing (which is my passion) much more effective. I guess it helps with admin and HR because I spend less time (and get more results) on S&M.
With HubSpot a non-technical person can accomplish jobs solo that would otherwise require an in-house team. Yay HubSpot!
- Lead generation.
- Lead follow up.
- Blogging tool.
- Social media tool.
- Analytics.
- Totally get away from having an outside webmaster.
- Make social media posting more efficient.
- I would love to have the person power to track each lead that comes in and update. If we put better information in, we'd get better analytics out.
- When I get an opportunity I would like to see about moving from Mail Chimp to the HubSpot email tool.
But, oh, it does so much more than web development and maintenance!
- Product Features
- Product Usability
- Positive Sales Experience with the Vendor
As an "old" MBA I know the concepts - they haven't really changed - but wouldn't have known how to apply them in the internet world. HubSpot first educated me (Inbound Marketing Certification), then sold me the product and supports me in its use, any and every question I might have.
- Vendor implemented
- The template was a little bit constricting but once I figured it out and went with the flow - YAY team!
- That I couldn't wait to get started.
Within a month of implementing our sales graph took a big bump up and has grown from there ever since.
- Online training
- Self-taught
The webinars are enjoyable, fast moving and chock full of information. The presenters and their helpers take and respond to questions. Webinars are then available for downloading online for anyone who missed attending.
HubSpot also provides a calendar of when specific webinars will be given so you can polish up your rough spots.
I strongly recommend attending as many pertinent webinars as possible on the individual training. Also, attend "office hours" if you have questions or need a little extra help "getting it".
For me, the marketing concepts were familiar friends. I had to learn how to present them electronically, which HubSpot training certainly did.
For someone more technical, self-training might work. For me, the webinars are my oxygen to make the product work.
- We don't need to know HTML to upload copy onto our website.
- I can track a lead as well as get instant analytics for all my leads - source, success.
- I can compare my analytics to those of my competitors.
- I can graph our progress and successes.
- One thought goes through all our social media and it can be scheduled to repeat.
- Anything that is difficult prompts a call to my elves who will help me. Cheerfully.
It's on our list of things to do.
Telephone support is available EST 8 am - 8 pm M-F.
- We have integrated modules within HubSpot but haven't taught it to dance with any other software.
- Salesforce.
- Social media tracking.
- Closing sales tracking.
- Don't know. We go with the flow. The only outstanding request we have is to allow access to others on our team on a page by page basis.
We use HubSpot - Our students learn HubSpot - You should
- HubSpot COS -- the HubSpot COS facilitates the creation of dynamic, responsive, personalized website. Individuals receive a different experience based on their level of interaction with the School. I believe that providing this customized experience enables both the potential student and the School to connect with each other at a higher level. Further, the use of the COS is straightforward and relatively easy.
- Education/Support -- HubSpot has a fantastic support team -- the individuals on the support team follow through with the issue until it is addressed to your satisfaction. The best part is talking with the individuals as they provide great ideas on working with the tool. Further, the marketing support team makes it a point to stay in touch and help provide suggestions for using the product better. They take the time to understand the issues we are facing and constantly provide quality, meaningful suggestions to enhance the usage of the product.
- Integration -- the integration of data among the tools is second to none. All the various functions -- email, campaign, workflows, social media monitoring and reporting, prospects, contacts, blog, calls-to-action, etc.
- Inbound Conference -- I am impressed with the Inbound conference that HubSpot holds annually -- it is an opportunity to connect with the product developers, other users, and leading thought providers in the industry.
- Blog -- HubSpot has an outstanding blog -- the ideas are constant and wonderful. You are constantly learning and improving.
- Tally -- the recently announced Tally functionality allows us to ask specific, timely questions of visitors to specific web pages.
- With all products, there is room for improvement. That is another great element of working with HubSpot. HubSpot has an ability to submit suggestions and ideas for improvement. You can vote on those suggested improvements. Since the product is constantly evolving, you see the improvements in the product.
- Beta testing -- the best part of improvement is that you can get involved. The customer experience team of HubSpot is fantastic! I have volunteered to be on the beta elements for various software improvements. The customer experience team listens to your ideas AND helps you get started using the beta software functionality. They are awesome.
- Beta testing -- with the opportunity to participate in beta testing, the students can see how the user experience process works as well as having access to features before they are released to the general public.
1. Get trained people to help jumpstart your efforts. When you interview people, call HubSpot and ask for their "Interviewing for Today’s Modern Marketer" guide -- it provides great questions that are focused to what you want to accomplish.
2. Get trained yourself. Go to executive education sessions. Leading Business Schools offer executive education series -- we do -- spend some time in training yourself.
3. Want more information -- email me -- call me -- see what we do, then if you like what you see, hire my students. They are amazing.
4. Go to the Inbound conference. The Inbound conference provides you with the ability to network with peers and discuss trending issues.
- Positive impact is in showing individuals that we can see the prospective student and interact with that individual in a new and different way.
- Use of the HubSpot software in the classroom positions our MBA students as advanced, current professionals. They are ready to provide new ideas and implement new structures for their future employers.
- The School uses what we teach and teaches what we use -- that is a positive impact as well -- students have a direct impact on the school through their suggestions and insights generated in the classroom.
- Using the Prospect tool in HubSpot, we can see which organizations are visiting our website and what pages they are viewing. This provides us with a better understanding of what individuals are looking for and what companies want.
- Email marketing
- Lead nurturing
- Lead scoring and grading
- Landing pages
- List segmentation
- Sales campaigns
- Social marketing
- SEO
- Blogging
- Surveys
- not sure what the question is asking for
- not sure what the question is asking for
- not sure what the question is asking for
- Using HubSpot to help business students apply class concepts is very important.
- Segmenting visitors based upon geographic location has helped target marketing efforts
- In the classroom, the goal is to focus on using HubSpot in three key areas -- first is in the area of inbound information technology concepts and uses -- second is in the area of website develop focused on personalized, responsive sites by creating templates for email, landing pages, and site pages -- third is in the area of Customer Relationship Management and integrating the tool into the course
- We would like to expand internship opportunities for students and view HubSpot certifications as a path to help students get internships and target businesses using HubSpot to consider these students.
- Product Features
- Product Usability
- Product Reputation
- Vendor Reputation
- Positive Sales Experience with the Vendor
- Implemented in-house
- Since we use HubSpot in the classroom, a key issue is getting the word out to prospective students. Student testimonials and comments are key to accomplishing this.
- Online training
- In-person training
- Self-taught
- Most functions are very easy to perform.
- Email -- it is very easy to create templates for email and to test the email. Once the email is sent, it is very easy to track statistics and review engagement numbers
- Webpages -- with HubSpot's COS it is very easy to create quality responsive, personalized, smart pages. Pages can be changed easily.
- Campaigns -- campaign monitoring is integrated into all the functions -- this helps provide a focus area for monitoring the success of various marketing assets.
- Social Monitoring -- it is a simple step to determine which terms to listen for via social tools -- then to easily respond and engage in the conversation
- na
- I integrated it with Wistia
- File import/export
- Single Signon
- COS -- the HubSpot web development tools are responsive and can be personalized
- Tally -- Tally provides the ability to interact with the users by asking questions -- the benefit is getting immediate response while the user is still working on the page